May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]
SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz
Hey Kids: Received a Text from the Pope Yet?
It’s Christmas eve, a time to rejoice…“The Vatican is endorsing new technology that brings the book of daily prayers used by priests straight onto iPhones.” Hail Mary and Hallelujah, the outreach of new media knows no bounds. Actually, this is smarter than um, heck on the youth outreach front and lord knows our planet could use more kindness and … [Read more...]
Filed Under: Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth, Viral & Buzz Media Tagged With: App Store, Apple, catholic, Christmas eve prayer, cult of mac, Digital praying, Father Padrini, iBreviary, iphone, iphone apps, iRosary, itunes, Mac, mobile apps, mobile prayer, morning prayer, Pontiff, pontificating, Pope Benedict XVI, Pope blesses iphone app, religion, Scientific American, spirituality, technology, Vatican blesses iphone app, World Youth Day, youth