June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.” ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
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