July 2, 2010 When I first saw this note in my social media stream it raised my media literacy eyebrows to explore further. It said, “Interesting: McAfee has a very diff take on their own study than does CNET's Larry Magid." First thing that popped into my brain was, “That's NOT surprising, research is only relevant when one can deconstruct the background of who’s doing … [Read more...]
July 13, 2009 Since researcher Sara M. Grimes opened up the conversation on data mining and privacy practices for us, I’d like to keep the focus on this important topic for a sec, because I DO believe we can use media and marketing to impact kids in favorable ways, and have founded our entire organization on that premise to sift out the sludge and elevate the possibility. … [Read more...]
May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
November 13, 2008: Be there for the Kids Online: Balancing Fun and Safety Unconference! A few years back when I heard the geek/chic term “UnConference” I immediately thought it must be a “virtual” happening instead of a fly-in to reduce one’s carbon footprint. (shows you how I roll) Then I shrugged, “maybe it’s an … [Read more...]
Seems everyone is in L.A. for the Virtual Worlds Expo except me right now, with e-mails and schmooze plans flinging back and forth like a gamer leader board. No, gang, I can’t make it to dinner, but yes, I DO wish someone would crosspost some of these fly-on-the-wall conversations on Utterz as I’m sure key connections will transpire and I want to track anyone … [Read more...]
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