Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]
July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we need it? (see DigitalAds.org for an interactive show-n-tell which all ages can grok for an 'aha' moment on food and beverage marketing targeting kids in the digital age) Who are … [Read more...]
Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show called ‘The Possibility Shop’ with Jim Henson’s name attached, I thought perhaps there would be a “possibility” that media would be used to create a sort of eco-Etsy style … [Read more...]
There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made" buzz...so I’m going to take a deconstructionist view about summer box office biggies, and look at the impact of media hype-fests on kids. Not pickin’ on Spidey, here; haven’t even seen the flick yet, I’m talking about a global web … [Read more...]
March is National Nutrition Month, so Shaping Youth is adding to the ADA's Eat Right web resources with some fun and worthy positive picks in food media to share with your kids, boost their media literacy IQ, and counter-market the cartoon pitches for empty calorie crud. Here goes: I've always loved the SmartMouth interactive site for kids, but my new discovery is the U.K.'s … [Read more...]
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