marketing

Age of Conversation & Kids: Digital Citizens v Snark Tanks

May 26, 2010 by Amy Jussel 8 Comments

May 26, 2010 When I mention social media being part of kids’ identity, parents often cringe and squinch up their faces like I’ve force fed them BeanBoozled Jelly Bellies in pickle and ‘rotten egg’ flavor. Some parents perceive social media to be one behemoth danger zone of Facebook/Formspring/Game Chat/Text-fest "words that wound"---injuring kids like drive-by hit-n-run … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: #WWYD, 171 authors, 2010, A Thin Line, Actionist Network, Age of Conversation 3, Amazon, AOC3, BJ-Fogg, bullies, bullying, Bullyproof, Channel V Books, charity, children, Clever Sheep, CoLABoratory, collaborative publishing, collective knowledge, Confidence Community, Cyberbullying, Digital, digital citizens, digital drama, Digizens, Do Something, Doug Engelbart, Drew McClellan, e-books, each take a chapter, educators become learners, Epic Change, Facebook privacy settings, Frontline SMS, future of the book, Gavin Heaton, Gestalt theory, Get busy, global bloggers, It's time to get busy!, Jedi wisdom, Jess Weiner, Kids Are Heroes, marketing, mean girls, mobile apps, Mobile Health 2010, Oct 22, participatory learning, personal brands, Pop-Culture, prosocial, relational aggression, Rodd Lucier, Sexualization summit, Sheeple, social good, social-media, Trust Agents, What would yoda do?, Yoda, Ypulse-Mashup

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Josh in a Box: Helpful Advice For Parents of Teens!

October 21, 2009 by Amy Jussel 7 Comments

Oct. 21, 2009 What if I told you a few of my favorite advice slingers and youth analysis pros aren’t even parents at all? There’s Anastasia Goodstein of Ypulse speaking from the GenX pulpit (ok, her days are numbered; she’s about to go on maternity leave) and Courtney Macavinta of RespectRx...Along with wünderkind GenY entrepreneur and media machine Vanessa Van Petten, … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: advice, advice slingers, Anastasia-Goodstein, as seen on TV, attention, be yourself, being labeled, branding, bullying, challenging, childhood, choices, cliques, core values, Dear Abby for teens, Digital, empowerment, foster parents, freak, free to be me, Gen X, Gen Y, generation, Global Fund for Women, healthy, Hey Josh for Grownups, Hey Josh!, Hey Josh.com, identity, In Her Shoes, influences, inspiring, Inspiring-Teens, Josh in a box, Josh Shipp, Jump Shipp, Kids, know who you are, labeling, marketing, Media-as-super-peer, Millenials, motivational speakers, MTV, negative labels, Odd Girl Out, outsider, parenting, Peer pressure, Preteen-Identity, pundits, punk, Radical Parenting, reality, relational aggression, relationships, Respect Rx, School Loop, teacup parenting, teens, teens and parents, troubled teens, vanessa van petten, verbal abuse, who am I?, YPulse

Iger the Ignorant? Disney Chief Says Kids Don’t Care About Privacy?

July 24, 2009 by Amy Jussel 13 Comments

July 24, 2009 Hey, kids, did you know the mouse house thinks it’s okay to mine your personal information and sell it to advertisers to make a buck off your back without your permission? Wonder what Maine legislators that just banned data mining of minors will say to that? (h/t to Ypulse and Privo!) Reuters reports Disney CEO Robert Iger is bullish on direct web … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Alice in Wonderland, All Things Digital, behavioral advertising, CDD, COPPA, data-mining, Derek Baird, direct web marketing, Disney, Disney CEO, Disney chief, e-havioral ads, FCC, FTC, Hard sell to kids, Harris Interactive, Jeff-Chester, Kara Swisher, Kids, kids don't care about privacy, Maine bans kids data mining, marketing, media and kids, minors, personal profiles, privacy, Product Placement, profile, public policy, Robert Iger, Teen Mobile Study, teens, Tim Burton, Totlol.com, transparency, YPulse, Ypulse Mashup 2009