May 29, 2015 Update Check out the all new Kickstarter from Gecko Clothing featuring "funky, ethical, organic, unisex" clothes crowdsourcing both the design and the funding! There's a strong sense of urgency with this adorable selection of togs, as this startup has an "all or nothing" timer on their crowdfunding so if you want it to see the light of day in the … [Read more...]
Mar. 7, 2015 Selma March, 50 years later, commemoration of Bloody Sunday. #Selma50Anyone who has seen the movie "Selma" knows the split second power of media storytelling to jolt viewers into a visceral, emotional sidewinder.The teens on either side of me were wide-eyed, visibly shaken, and riveted as the dialogue shifted from children playfully bantering about hairstyles to … [Read more...]
Feb. 13, 2015 Talk about Angry Birds. Parents have been swept into the viral vortex of a gazillion ambient ads piling on to the relentless hype of the Fifty Shades of Grey movie opening today.From sex toys adjacent to kids' toothbrushes at Target (a big box blunder could be just a merchandising mistake, but shrugging it off in "you do you" mode is a larger corporate gaffe, … [Read more...]
Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]
Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]
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