June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]
Mattel’s Manipulative Monster High Marketing Machine: Unkind.
June 15, 2012 by Amy Jussel
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys
How Can We Use Media To Gift Without Buying?
Update: Dec. 12, 2018 Open Call...for any and all ideas to give the gift of TIME to teachers, elders, family and friends and reduce consumption/increase heartfelt meaning in the process! Hit me up with your favorite finds and well-received, positive picks? Dec. 16, 2015 Update For those who appreciated the post "Toy Joy vs Consumption Junction, or one of the original posts … [Read more...]
Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: anti-consumption, battling cancer, Buy Buy Baby, buy nothing, catalog shopping, CCFC, Coming of Age In a Crap Economy, commercial free, Consuming kids, consumption, critical thinking, don't buy it, eco literacy, family tradition, financial literacy, freebies, freecycling, gift of time, gift without buying, gifts, giving vs receiving, Good Night iPad, holiday debt, holiday rituals, kids gifts, Me to We, mindfulness, neuroscience of shopping, not buying it, regifting, shop til you drop, student debt, Think Geek, thought that counts, thrifty gifting, virtual gifting