nutrition education

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

October 7, 2008 by Amy Jussel 5 Comments

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy Kalafa, Amy-Jussel, Ann Cooper, Appetite for Profit, Bay Area Parent, Body Blitz, Body Blitz Media Shaping Youth, champion change, Childhood Matters, childrens health, dietary needs, farmers markets, food policy, fresh approach, fresh produce, Health 2.0, HFCS, HFCS corn wars debate, HFCS debate, informed eating, junk-food, Kids health, lunchbox ideas, MPH, nutrition education, October 20 Amy Kalafa, organic food, Parents Place, PCFMA, RD, school lunch, School nutrition week, Screen a movie make a difference, sustainable living, The Green Zebra, Two Angry Moms, UNAFF, vegan kids

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

September 22, 2008 by Amy Jussel 7 Comments

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 5 a day, 5 a day the color way, 6 food mistakes parents make, CAFF, CDC, childrens health, Cuesa.org, dips and veggies, eat your colors, family farmers, family farming, farm bill, farmers markets, Food Champs, fresh produce, fruits and veggies, growers collaborative, health education, kids nutrition, local produce, love your veggies, More Matters, nutrients, nutrition education, organic food, PACK Week, PBH, PCFMA, PFK, PMA, Produce better health, produce for kids, September fruits and veggies, sustainable agriculture, there's a rainbow on my plate, vegetarian kids, vitamins, welchs grape juice, wellness