Dialing for Disorders: Let’s Move To Prevent Them By July 12!

June 29, 2010 As a kids' health advocate (inside and out) I’ve been covering the "HUGE" conversation pertaining to media’s responsibility and accountability in how the portrayal of being overweight in our appearance-obsessed culture is handled. (Huge: Part One, Part Two) Now it’s time to weigh in on the policy piece. (I'm not referring to RWJF's annual "F as in Fat" … [Read more...]

Get Greens For Your School: Free Idea Hamster Here to Help

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]

FitBit At TechCrunch 50: Launching Exercise Through Media

Watching the TechCrunch 50 conference of selected startups LIVE on my laptop as my dog swims off the dock reminds me of my dad’s theory that you can see a football game better at home than in person! For SheGeeks like me, this is comfy, democratized, internet access to a bigwig startup event of digerati sans exhaustive schmoozing, ego-dodging, and brain-groping with 1000 … [Read more...]