Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]

Author Rosalind Wiseman Brings Youth Editors Into YA KidLit Process

Feb. 8, 2010 I bought a copy of the new YA novel by renowned author Rosalind Wiseman of Queen Bees & Wannabes bestseller fame, called “Boys, Girls & Other Hazardous Materials” ...As soon as it hit my home front, my daughter and her ‘BFF’ clamored to snag it from me, lured in by the cover visual alone. Mean Girls writer and co-star Tina Fey had a snarky testimonial on … [Read more...]

October: Marketing Month For Mind-Body Health

Oct. 1, 2009 As a compelling touchpoint for Health Literacy month, which includes  October’s Domestic Violence Awareness programs, RespectRx reminds, "15.5 million children in the United States live in families in which partner violence occurred at least once in the past year. And 1 in 5 teens who have been in a serious relationship report being hit, slapped or pushed by a … [Read more...]

Rachel Simmons Tonight at GunnHS, Palo Alto!

Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of same right here with yours truly, heh) I interviewed Rachel Simmons about what all has transpired in media and marketing since her decade of research on relational … [Read more...]

Interview with Amy Jussel on The Girl Revolution

June 3, 2009 While I was at the Ypulse Youth Marketing Mashup, the last two days,  this "Interview with Shaping Youth Director" (aka yours truly) posted on The Girl Revolution. Here's  (Part One) and (Part Two) which I'm just seeing now...It's very strange being the 'interviewee' rather than the interviewer! It all came about when a student from Philadelphia in Professor … [Read more...]