July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the branding could be so off the mark. I’m a huge fan of the former Truth Initiative campaign that used a ‘lift and reveal’ tonality of covert, corrupt tactics spotlighting the … [Read more...]
June 4, 2019 As “wear orange” events pop up around the nation this weekend to protest gun violence, and students march in solidarity demanding action from impotent lawmakers tethered to gun lobbyists, I can’t help but feel their pain, anguish, and stressed out psychological depletion from being placed in schools with absurdly misguided and often breathtakingly realistic … [Read more...]
Update, Nov. 6, 2018: VOTE today! If you need to know WHERE, put your address into GetToThePolls.com and out pops all your nearby official voting hubs! Nov. 3, 2018 Instead of reliving the rage that put me in a Looney Tunes cartoon depiction of steam coming out of my ears reading the misguided missives of PoliSci majors who have never cast a vote, or disaffected youth … [Read more...]
Sept. 19, 2016 When media pundits paint with a large brush focusing on "youth narcissism and selfie culture" amidst passionistas and purposeful prosocial projects that amplify student voice, it's beyond irksome, it's glaringly inaccurate. Our friends at PeerSpring host an entire platform brimming with youth change agents making their mark with projects important to them, from … [Read more...]
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