Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit self-picked selection? An online virtual book club? An augmented reality fairytale? A graphic novel? Meaningful manga? Um, a poolside magazine, status line or text message? While some … [Read more...]

Teen Lit Day to ‘Rock the Drop’ And Leave Books In Public Places!

April 16, 2009 Quick post today as I’m on the road en route to L.A. so will ‘Rock the Drop’ in Santa Barbara my old alma mater and spread the word with our teen team, as we make our way down Highway 101. I wrote about this here last year so will simply update the post since I’m eager to get out and about...and we’re in a college community so this is a perfect place to ‘book … [Read more...]