June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]
Mattel’s Manipulative Monster High Marketing Machine: Unkind.
June 15, 2012 by Amy Jussel
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys
Hope is On the Horizon When Movements Go Mainstream
April 25, 2009 I've used 'follow the money' as my rebel yell for 'why things are the way they are' and can usually sniff out the trail like a canine customs patrol. So it thrills me when the path leads to something positive, obvious, and fruitful, particularly when it's a movement gaining momentum that I embrace... Whether it's CCFC's Bay Area premiere of Consuming Kids, … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: Ad Age, America the Beautiful, Change is Possible, Consuming kids, corporations, datamonitor, Disneynature Earth, do I need this?, e-waste, eco-friendly, environmental, green, green cleaners, green defies economic downturn, green IT, green movement, Green revolution, green schools, green works, Green-Teens, Huggies pure and natural, Kids, mainstream, mindfulness, MySpace/Our Planet, natural, Scott paper towels, seventh generation, show me the money, WalMart, worldchanging, youth