Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]
Calling all kids, moms-to-be and women like me who eat fish a lot: Since we’re evidently more at risk than others from harm due to mercury ingestion and fish consumption, there’s now a cool little cellphone calculator to check before you chomp. GotMercury.mobi is an “on the go” extension of the GotMercury.org web site which I wrote about in this … [Read more...]
Calling all social media wünderkind, changebloggers, and humanitarian twitterati and digerati of the millennial set (yes, this means you, Alex Steed) there’s ‘gold in them thar’ hills!’ (ok, that phrase comes from either a Yosemite Sam cartoon or a cowboy parody, but either way, it shows it’s in my lexicon, revealing I’m WAY too old to … [Read more...]
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