September 22, 2010 Would you like a sideorder of sexualization with that heart attack? If the excess sodium from KFC’s Double Down innuendo-laden sat fat monstrosity doesn’t raise your risk factor for high blood pressure, ergo cardiovascular disease, heart failure, kidney disease, and stroke, then the college co-eds selling their buns for the bunless will surely jolt and … [Read more...]
Sept 17, 2010 Deep breath. In. Out. Hold. Center. Ommmm… I’m trying REALLY hard to abstain from a kneejerk reaction to the ‘dare to share’ assault and twice-raped (by media) teen in Canada who had photos of her horrific ordeal plastered onto Facebook by morally bankrupt bystanders. You could say it was "Over the Line" as MTV's anti-bullying digital literacy youth site "A … [Read more...]
Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]
Sept. 7, 2010 Girls, are you tired of being wrapped up, marketed and sold like a slab of meat? Having the media tell the world what your priorities are? Sick of slimy innuendos aimed at toddlers, tweens, and your little sister? Hey, we’re not afraid to name names. Cough, cough… Sony's "Still A Virgin?" (we can remedy that) sophomoric slam positioning virginity as a … [Read more...]
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
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