Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]
When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]
Watching the TechCrunch 50 conference of selected startups LIVE on my laptop as my dog swims off the dock reminds me of my dad’s theory that you can see a football game better at home than in person! For SheGeeks like me, this is comfy, democratized, internet access to a bigwig startup event of digerati sans exhaustive schmoozing, ego-dodging, and brain-groping with 1000 … [Read more...]
Calling all social media wünderkind, changebloggers, and humanitarian twitterati and digerati of the millennial set (yes, this means you, Alex Steed) there’s ‘gold in them thar’ hills!’ (ok, that phrase comes from either a Yosemite Sam cartoon or a cowboy parody, but either way, it shows it’s in my lexicon, revealing I’m WAY too old to … [Read more...]
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HFCS Corn Wars: A Surprise That’s Far from Sweet
“Mom, go to SweetSurprise.com right now!” yelled my daughter in an urgent commando bark. Before I could even protest her lousy timing, I got a “NOW! I’m not kidding! GO! GO!” she shouted at me like a drill sergeant. Sheesh. Well, when she’s right, she’s right. Turns out ABC Family was running not one, not two, but EIGHT rotations of … [Read more...]