Advertising – Page 12

KFC’s “Assvertising”–A Double Down of Unhealthy Cues

September 22, 2010 by Amy Jussel 3 Comments

September 22, 2010 Would you like a sideorder of sexualization with that heart attack? If the excess sodium from KFC’s Double Down innuendo-laden sat fat monstrosity doesn’t raise your risk factor for high blood pressure, ergo cardiovascular disease, heart failure, kidney disease, and stroke, then the college co-eds selling their buns for the bunless will surely jolt and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: AHA, ambient advertising, American Apparel, Amy-Jussel, Andre Blackman, APA report early sexualization, assvertising, best bottom contest, Body Blitz, bottom feeders, bottoms, boys into monsters, brand-ambassadors, bunless, buns, butts, CCFC, College co-eds, college girls, commodification, CSPI, date rape drugs, Double Down, DoubleDown, DV of sodium, ethics, fast food, frat boys, FTC, girls, girls-self-worth, gluteus ad maximus, heart attacks, Human-billboards, IOM, junk-food, KFC, kidney disease, Kids health, meat marketing, Media-Influence-Kids, mental health, Pornification, public health, rape, rent your backside, Salt assault, salt intake, self-esteem girls, sex sells, sexploitation, Sexualization, Sexualization & Body Image, So Sexy So Soon, socioemotional health, sodium, SPARK! summit, spokesbutts, stroke, teens, youth

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

Teen Girls: Ready For A Rebel Yell? SPARK Change Now!

September 7, 2010 by Amy Jussel 12 Comments

Sept. 7, 2010 Girls, are you tired of being wrapped up, marketed and sold like a slab of meat? Having the media tell the world what your priorities are? Sick of slimy innuendos aimed at toddlers, tweens, and your little sister? Hey, we’re not afraid to name names. Cough, cough… Sony's "Still A Virgin?" (we can remedy that) sophomoric slam positioning virginity as a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 10-22-10, Actionists, Amy-Jussel, APA, assertive girls, authenticity, Be You!, Be You! The Real Girl Tour, be yourself, Body Blitz Media Shaping Youth, Challenging sexualization, confident girls, CUNY, Daughters, females, girl culture, girl-empowerment, girls, Girls and Women, Girls for a Change, girls health, Girls helping girls, girls inc., Girls Leadership Institute, GLI, Hardy Girls Healthy Women, HGHW, Hunter College, Jess Weiner, Kids, Lyn Mikel-Brown, Packaging-Girlhood, parenting, PBG, Powered By Girl, preteen, puberty, real girls, self-esteem, self-worth, Sexualization, Smart Girls Rock, So Sexy So Soon, social schoolyard, socioemotional health, SPARK, SPARK! summit, supergirls, Teens Turning Green, true child, tweens, Women and Media project, women's media center

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]