Advertising – Page 27

Starbucks Filters In Feedback For Healthier Choices

July 2, 2009 by Amy Jussel 2 Comments

July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and marketing presence has had a grande (venti?) impact on kids. From status symbols of socioeconomics in school, to age compression where caffeine-culture equates with being a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 10 worst foods, 4th meal, All natural, barista, better for you foods, branding overhauls, caffeine, chain restaurants, childhood obesity, coffee wars, corporate responsibility, CSPI, CSR, dieticians, energy-drinks, fair trade coffee, fast food, Food Politics, food porn, frappuccino, green initiatives, greenwashing, healthGAMERS, healthier fare, healthier fast food, Healthy-Kids, HFCS, IdeaList, junk-food, Kids influencers, lighter food, multinationals, My Starbucks Idea, nutrition, real food, reinvention, smoothies, Starbucks, Starbucks healthier foods, Starbucks Shared Planet, turning the tides, V2V, Vivanno, whole foods, Xtreme Eating Awards

healthGAMERS: Newly Launched Hub For Serious Gaming

June 26, 2009 by Amy Jussel 3 Comments

June 26, 2009 Just as some kids can sniff out an ‘educational’ experience and shut the learning light switch off (or dim it at best) others do the same with the phrase "Serious Games." Though it's an accurate label for the new healthGAMERS site, I hesitate to use ‘serious games’ because it can send people bolting in the opposite direction faster than you can say ‘disease … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andre Blackman, CDC, childhood obesity, children, classroom2.0, digital health, disease management, Edubloggers, Elf-Island, exergaming, Game Changers, gamers, GoodQuests, health, Health 2.0, health e-games, healthGAMERS, healthy, HopeLab, humana, Investing in Digital Play, Isis, Joan Ganz Cooney Center, Kids, learning, m-health, Melanie Lazarus, mobile health, nutrition, Pioneering Ideas, Playnormous, public health, Pulse and Signal, Ruckus Nation, RWJF, serious-games, simulations, videogames, virtual nutrition, Virtual-Worlds

Childrens’ Digital Privacy Advocates Show FTC Watchdogs Aren’t Woofin

June 18, 2009 by Amy Jussel 6 Comments

June 18, 2009 Here we go again. I'm beginning to feel a bit like Bill Murray in Groundhog Day having deja vu that we've 'been there done that' all over again. Oh, that's right. We HAVE. Over a decade ago, Jeff Chester, executive director of Center for Digital Democracy played a leading role in the passage of COPPA (Children's Online Privacy Protection Act of 1998)...Since … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth Tagged With: behavioral ads, Capitol Hill, CDD, communications, congress, consumer advocacy, COPPA, data-mining, digital destiny, digital encryption, Digital-ethnography, Digital-fingerprints, e-havioral, Facebook-Beacon, Facecrook, Fair Information Practice Principles, FCC, FTC, house subcommittee on commerce trade consumer protection, internet, Jeff-Chester, Kids, mobile marketing, my data is my data, online advertising, predictive targeting, privacy, profile settings, Sniper no sniping, stealth marketing, technology, testimony, user privacy

Shaping Youth Father’s Day Letter to President Obama

June 17, 2009 by Amy Jussel 6 Comments

June 17, 2009 Bill Cosby has always been my favorite star, dating back to my childhood listening to his comedy routines on record albums. (roar, says the digital dinosaur!) It seems particularly fitting that President Obama has become a bit of a ‘Cosby-esque dad’ with his calm, approachable Cliff Huxtable demeanor and a media perception echoing that same warm, casual "my … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth Tagged With: Balancing safety and fun, behavioral profiling kids, Bill Cosby, CCFC, Cliff Huxtable, Consumer Reports privacy poll, consumption, Cosby reunion, Cybersecurity, data-mining, e-havioral, Father's Day, Favorite TV Family, FCC, FTC, Jeff-Chester, Kids Online, materialism, media influence, net neutrality, online privacy, President Obama, privacy profiles, stealth marketing, The Cosby Show, unauthorized tracking

Grown Up Digital: Don Tapscott’s Latest On ‘Generation Net’

June 15, 2009 by Amy Jussel 3 Comments

June 15, 2009 “A revolution doesn’t happen in society when you adopt new tools, a revolution in society happens when you adopt new behaviors.” That digital premise opens up the debate for the 21st century tug-o-war of perception between what Wikinomics author Don Tapscott of Grown Up Digital calls the ‘smartest generation’ and what his nemesis, Mark Bauerlein of Emery … [Read more...]