Advertising – Page 31

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 by Amy Jussel 5 Comments

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2009 Ypulse Youth Marketing Mashup, anti-censorship, Balancing safety and fun, BK, booty is booty, Burger King, CCFC, childrens advocacy, girls-self-worth, Izzy-Neis, Joe Kelly, Joi Podgorny, June 1-2 2009, Kids Online, measuring girls butts, mind pollution, objectification, Privo, Russ Klein, sexist ads, Spongebob, squarebutts, Stimulus Package, Susan Linn, tweens, Unconference, youth-marketing, YPulse

Mother’s Day Media Worth Forwarding to A Friend

May 8, 2009 by Amy Jussel 11 Comments

May 8, 2009 These customizable video insertions are getting more sophisticated by the nanosecond! This one by Mom’s Rising is a favorite for me this year, harkening back to when I duped a massive amount of gullible friends with the ‘Amy’s thrown her hat in the ring’ Presidential prank during the '08 elections. Mom’s Rising has done a great job of making this video "go … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: activism, Amy-Jussel, Beth Jussel, BlogHer, e-cards, free, free viral video cards, Freebie-Finds-Kids, freebies, homemade, mama bloggers, moms, Moms Rising, MomsRising, Mothers Day, newsmakers, personalized videos, prank videos, Viral Videos

In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 by Amy Jussel 4 Comments

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, brand influence, cancer care, climate change, commercialism, consumption, Dell Children's Medical Center, Digital ethics, Dizzywood, doing good, Elf-Island, gaming for good, gifting, GoodQuests, GuysLitWire, healing, hospitals, illness, institutions, Kirsten Arpajian, Liz Kronenberger, Mirrored Gaming, Nationwide Children's Hospital, NCH, new media, operation teen book drop, patients, PBI, planting real trees, positive screen time, Presto, pro-social, Quests for Change, readergirlz, real hope in a virtual world, recovery, sick kids, strategic partnership, therapeutic benefit, transplants, Virtual-Worlds, WildAid, YALSA

Shaping Youth At Ypulse 2009: Send In Your Priorities

May 1, 2009 by Amy Jussel 16 Comments

May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 2009 Youth Marketing Mashup, American-Teen, Anastasia-Goodstein, branding, CCFC, Connect Safely, Consuming kids, D.A.R.E., Daughters.com, digital-natives, Disneynature Earth, Dizzywood, e-havior, e-learning, Elf-Island, ethical marketing, Global Kids, HopeLab, internet-safety, IRB, Isis-Inc, Izzy-Neis, Kids Online, Mashup, Nancy-Gruver, NetFamily-News, New-Moon-Girl-Media, online communities, Packaging-Girlhood, Privo, ReMission, SexTech, social-media, teens, teens in tech, totally wired, tweens, Twitter, Unconference, Virtual-Worlds, youth, YPulse, zest books

A Picture Is Worth…A Free Cure For Lackus Appreciatis

April 29, 2009 by Amy Jussel 7 Comments

April 29, 2009 Thought I was going to say '1000 Words' right? (Kodak is counting on it) With flashbacks of the Invisible Woman campaign from Moms Rising last year, Kodak Gallery is echoing a recession-friendly, customizable 'cure' for “Lackus Appreciatus” by hosting a give-away of one million FREE photo cards reminiscent of the 'million mom march' awhile back. It's not a … [Read more...]