Advertising – Page 42

Parents for Ethical Marketing: The Role In Shaping Youth

October 24, 2008 by Amy Jussel 2 Comments

The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the e-mails). When PEM founder Lisa Ray (formerly of the incisive, razor-sharp blog, Two Knives) approached me about her desire to start an organization to encourage corporate ethics in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Age-of-Conversation, Amy-Jussel, applied science, Change.org, corporate responsibility, CSR, ethics, Hippocratic oath, Lisa Ray, media-literacy, nonprofit fundraising, Parents for Ethical Marketing, PEM, Robyn-Silverman, Sarah Sobieraj, Tufts University, youth empowerment

FCC Comment Extension On Kids Product Placement ‘til Nov. 17!

October 23, 2008 by Amy Jussel 1 Comment

Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adelstein, advergaming, adverlab, behavioral profiling kids, brand hype, branding, CCFC, Corporate babysitter, covert ads, data-mining, digital ads.org, FCC, FCC-Integrated-Marketing-Rules, FCC-product-integration, FCC-product-placement, FCC-Product-Placement-Coalition, imedia connection, itvx, Kids, N.E. Mardsen, NOI, NPRM, PEM, Screen Actors Guild, sponsorship, stealth advertising, stealth marketing, Virtual-Worlds, WGA, Youth-Media

FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: ad-creep, advergaming, American-Idol, Better For You products, BFY, brandwashing, children, Childrens Television Act, coffee cups, commercialism, common sense, corporate pedophilia, cwickies, DigitalAds.org, discernment, embedded ads, FCC, FCC safeguards, FCC-Integrated-Marketing-Rules, FCC-product-placement, free speech, Girls Intelligence Agency, Happy Feet, Hard sell to kids, industry accountability, JustKid Inc., Kids, McDonalds, Media 3.0, media influencers, media-literacy, name-dropping, news team product placement, peer to peer influence, plotline ad integration, product integration, product shills, psychological tactics, Rounders, social-media, Spongebob, sponsorships, street teams, teens, Theraflu, Tremor, tweens, Virtual-Worlds, vulnerability

Repower America: A Child + Building Blocks = Censorship?

October 8, 2008 by Amy Jussel Leave a Comment

This morning I received a note from the Alliance for Climate Protection's "we can solve it" climate crisis campaign with a chilling opener: “Did you notice the ads after last night's presidential debate? ABC had Chevron. CBS had Exxon. CNN had the coal lobby. But you know what happened last week? ABC refused to run our Repower America ad -- the ad that takes on this … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: ABC bans coal ad, ACP, Alliance for Climate Protection, big media, censorship, clean air, coal, conglomerates, consolidation, controlled media, ecoliteracy, Environmental Education, future of our children, Green-Teens, Kids, media channels, political propaganda, pollution, Repower America, social media mobilization, We campaign, We can, We Can solve it, wind and solar, youth eco advocacy

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

October 7, 2008 by Amy Jussel 5 Comments

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]