Branding & Consumerism

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 by Amy Jussel 2 Comments

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: Alice in Wonderland, ALLY Awards, AllyKatzz, architects of change, celebrities, change the world, Code Blue Reviving a Generation, commercialism, D23, Debby Ryan, denim messaging, Denise Restauri, Disney, fashion, Fashionistas, green youth movement, GYM, hipster, Juicy Couture, make a difference, Maria Shriver, pink, purple, social change, Teens Turning Green, Tween Town Hall, tweens, Vinylmation, Virgin Airlines, Wii Super MonkeyBall

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 by Amy Jussel 5 Comments

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALLY Awards, AllyKatzz, brandwashing, CertifiKAT, Code Blue, Denise Restauri, Disney Nature, Dove Go Fresh, eco car team, Girl World Tour, green, Hang Proud, Jess Weiner, Kids Are Heroes, Kids Helping Kids, Kids Who Care, marketing research, Mobile Youth, Netsmartz, NSTeens, Pink Locker Society, preteens, Rosalind Wiseman, SciGirls, self-worth, Sexualization & Body Image, She's geeky, Shell Oil eco marathon, ShopGirls, Spare Some Change, STEM, Tea Party Angels, tween summit, Tween Town Hall, tweens, tweenwashing, UCLA, youth homeless, Youth Marketing Mashup, YPulse-National-Mashup

Author Rosalind Wiseman Brings Youth Editors Into YA KidLit Process

February 8, 2010 by Amy Jussel 7 Comments

Feb. 8, 2010 I bought a copy of the new YA novel by renowned author Rosalind Wiseman of Queen Bees & Wannabes bestseller fame, called “Boys, Girls & Other Hazardous Materials” ...As soon as it hit my home front, my daughter and her ‘BFF’ clamored to snag it from me, lured in by the cover visual alone. Mean Girls writer and co-star Tina Fey had a snarky testimonial on … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 2010, Amy-Jussel, April 26, author, BGOHM, books, boys, Boys Girls and Other Hazardous Materials, Creating cultures of dignity, Curse of the Good Girl, Daughters, Dove Go Fresh, drama, Emily Bartek, emotional health, Family Circle, fiction, friendships, girls, GWT, kidlit, Kids, Kids health, literary, literature, mean girls, media influence, Menlo-Atherton High School, mother/daughter, mothers, novels, Peer pressure, Penguin Book Publishing, preteen alliance, preteens, Queen Bee Moms & Kingpin Dads, Queen bees, Queen Bees and Wannabes, Rachel Simmons, readergirlz, reading, relational aggression, relationships, Rosalind Wiseman, SLJ, Tina Fey, tween summit, Twilight, YA lit, young adult, youth

Bottom Feeders Like American Apparel Need Whacked in the Assets

February 2, 2010 by Amy Jussel 29 Comments

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A&F, About-Face, Actionists, activists, adolescents, advocacy, American Apparel, Amy-Jussel, anti-porn, APA, APA task force sexualization girls, appearance cues, body-positive, boy toys, boycott, branding-youth, cause marketing, Childhood Matters, cultures of dignity, Dads, Daughters, demeaning, Dora, empowerment, Etsy, exploitation, females, feminist, girl revolution, girlcott, Girlcotts, girlpower, growing girls with purpose, harassment, Hardy Girls Healthy Women, HGHW, iPetitions, Live Nation, lyn mikel, mom bloggers, New-Moon-Girl-Media, one angry girl, Packaging-Girlhood, petition, PigTail Pals, porn influence on kids, preteen-health, REVERB, SAHM, self-objectify, sexist slop, sexploitation, sexting, sexting prosecution, sexuality, Sexualization, stay at home dads, t-shirts, Targeting Kids, Tee shirts, teens, tees, thongs, toxic ads, toxic waste, undermining parents, underwear, violence, women

iPad makes women iMad? Gender or Generational Naming Gaffe?

January 28, 2010 by Amy Jussel 16 Comments

Jan. 28, 2010 While the Baltimore Sun visual at left handily depicts the pros and cons of the new iPad tablet gizmo at a glance, geek girls and IT career women have been raising an iBrow at the iPad feminine hygiene connotations, as well as the more affordable than expected price. Teens, however? Not so much. One girl vehemently claimed it was ‘idiotic’ to make the leap … [Read more...]