Branding & Consumerism

In-School Commercialism: A Back to School Checklist

September 19, 2014 by Amy Jussel Leave a Comment

Sept. 14, 2017 An update on the unhealthy cues sent to kids with BoxTops for Education, via Harvard Chan School of Public Health podcast which nails the core problem quite succinctly. The program is "Leveraging poor school funding and caring parents to promote the purchase of poor quality foods." Also, here's fresh research on the Gatorade/hydration spin-spotting from the … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #MomsNotLovinIt, ad-creep, advertising in schools, ambient ads in schools, back to school commercialism, branding in schools, brandwashing, Care Counts, CCFC, checklist for in-school commercialism, commercial curriculum, commercialism in schools, corporate accountability, corporate ad creep, corporate classrooms, corporatization of education, CSPI, datamining, Education brought to you by, food marketing, Gatorade, in-school marketing, junk food in schools, marketing to kids, NEPC, Out of bounds, pouring rights, PTSA fundraisers, public school payola, Ronald Mcdonald in schools, school bus ads, student data privacy, when schools become ads, Whirlpool

Healthvana: Peace of Mind In The Dating App Era?

July 19, 2014 by Amy Jussel Leave a Comment

Oct. 30, 2014 Update! With 'healthy Halloween' tweets on Twitter, I checked back on my own post here to see why it's getting a spike in 'retweet' circulation, and now see there's been huge press lately from Good Morning America to NPR, VentureBeat and beyond this fall, so congrats to Healthvana for media making a difference in public health! (An entire HealthBeat Conference … [Read more...]

Filed Under: Branding & Consumerism Tagged With: 21st century parenting, CDC Facts adolescents, CDC Teen Sexual Health, comprehensive sex education, Conan and Franco Tinder, dating apps, Health 2.0, health literacy, Healthvana, HIPAA compliant security, HIV-teen-prevention, HIV/AIDS Awareness, Hula app, Hula renamed Healthvana, Online dating apps, private health data, reproductive rights, sexed, sexual health, STD prevention and treatment, STD testing locators, STD-prevention, STD/HIV app, STI, teens data privacy health 2.0, testing results via app, Tinder, youth tech health, YTH.org

Culture Clash: STD App’s Naming Gaffe Goes Viral

April 3, 2014 by Amy Jussel 6 Comments

July 19, 2014 Update: Mahalo and 'Ho'omaika'i 'ana (thank you and congratulations) for the corporate social responsibility exhibited by the Hula app founders and developers who have officially renamed their HIV/STD testing results app "Healthvana" as promised for a mid-July reveal! (more news here and follow up story to come) May 6, 2014 30 days later, AP NewsBreak/The … [Read more...]

Filed Under: Branding & Consumerism Tagged With: behavior change, campus safety apps, CDC Teen Sexual Health, Change the name of the STD alert, college STD clinic finder, cultural appropriation, diversity and health, hapa haole, Hawaii, Hawaiian culture, Hawaiian heritage, history of hula, Hula, Hula app, Hula app petition, Hula is sacred, hula stereotypes, kamaaina, Merrie Monarch Hula Festival, mHealth, mobile apps, napalapalaiolaka, Native Hawaiians, Ramin Bastani, sexed, sexual health, STD-prevention, STDs, STDS/HIV-exposure, youth apps, Youth public health, YTH, YthLive

Toys R Us Throws Mother Nature Under the Bus In Prankvertising

November 4, 2013 by Amy Jussel Leave a Comment

Nov. 8, 2013 Update! Colbert gives a ‘Tip of the Hat/Wag of the Finger in his Nov. 6 edition, Forbes adds a resource roundup of the backlash among moms, (though I'd add it's not a gender issue as dads are equally ticked) C&NN's Suz Lipman adds her voice/views, and Ad Land calls out “concern trolls,” thoughts?Nov. 4, 2013 “Don’t bite the hook,” is my mantra for using media … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Vapid Values, Viral & Buzz Media Tagged With: #MLW13, #WishinAccomplished, ad gimmicks, advertising ethics, affluenza, badvertising, behavioral cues, children and nature network, Children Nature, consumption, consumption junction, corporate accountability, CSR, eco warriors, Escape Pod, Goodwashing, Helping Kids make sense of marketing, industry ethics, Kids-Nature, materialism, media literacy week, media messaging, media-literacy, nature bashing Toys R Us, nature deficit, Prankvertising, Sharing Nature with Children, stewards of the planet, sustainable living, toxic cues to kids, toxic marketing, toy industry complicity, toys over nature, Toys R Us, Toys R Us goodwashing, undermining parents, Vapid Values, What’s Being Sold, Wishin Accomplished

SureFire Girls: Life Literacy For Teens in a Power-Packed Conference

October 8, 2013 by Amy Jussel Leave a Comment

Oct. 8, 2013 As the parent of a teen graduating high school, spring was like a surreal montage of college tours, anticipation, excitement and questions swirling in my brain.Did I give her enough savvy to navigate credit/debit financial literacy, branding and budgeting? Does she have body awareness and boundaries to carve out her own comfort zone in complicated core … [Read more...]