Consumerism – Page 38

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

September 23, 2008 by Amy Jussel 6 Comments

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: AdRants, Age-of-Conversation, agitprop, agriculture, Amy-Jussel, AOC, Appetite for Profit, cheap food fillers, comedy, Corn Refiners Association, corn subsidies, diabetes, dieticians, farm bill, farmers markets, growers collaborative, HFCS ads, HFCS satire, HFCS spoof ads, High fructose corn syrup, junk-food, Kids health, Michele Simon, moderation messages, MPH, organics, processed vs. fresh, produce, propaganda, public health, RD, Reddit, Sustainability, teen obesity, Two Angry Moms, whole foods, Youth-Media

What Sells: Infants As Fashion Statements and Joke Props?

September 18, 2008 by Amy Jussel 18 Comments

Nope, not a Halloween costume...Just "Heelarious" consumption for the Carrie Bradshaw wannabes. Gosh, THIS is what merits a booking on The Today Show? Twice? (video of other 'outrageous offerings' after the jump) Yeah, yeah, I know, ‘get a sense of humor’...Relax. I realize babies in stiletto crib booties are intended to make folks smile (Pet Rocks had … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: APA, APA sexualization study, baby booties, Baby high heels, beyonce, booty call, CCFC, celebrity, crib shoes, dereon diva, Early-Sexualization, fashion pumps for babies, fashionista, Heelarious, infant wear, KGOY, novelty gifts, objectification, outrageous baby products, Packaging-Girlhood, Pink Think, Pop-Culture, prostitot, sesame streetwalker, So Sexy So Soon, stiletto crib booties

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

September 11, 2008 by Amy Jussel 7 Comments

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]