Counter-marketing

Using Kid Lit To Read The Right Message About Bullying

April 18, 2010 by Amy Jussel 12 Comments

April 18, 2010 Many of you know I clench when I hear the word ‘reporter’ (even though I’m one and the same, it’s different when you’re behind the keyboard) because media has powerful potential to ignite infernos and give too much heat to ill-placed words, creating drama instead of preventing same....So imagine my exhale when today’s edition of the Chicago Tribune rightfully … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adinas-Deck, Amy-Jussel, Anne Collier, bullying, character, chat rooms, Chat Roulette, Chicago Tribune, Connect Safely, Cyberbullying, cyberscourge, digital drama, Dr.-Robyn-Silverman, e-moderation, education, eModeration, ethics, Formspring, Google Bomb Book, Heidi Stevens, HGHW, internet-safety, kidlit, Kids, Kids Online Balancing Safety and Fun unconference, Larry-Magid, mean girls, new media monsters, Odd Girl Out, parental panic, peer reality shows, Rachel Simmons, reputation management, Rosalind Wiseman, sanctuary, Smokescreen, social norming, solutions-based, suicide, teen-suicide-prevention, teens, The Hundred Dresses, true child, youth

Commodification of Kids: The Backlash Has Begun

April 16, 2010 by Amy Jussel 17 Comments

April 16, 2010 About a year ago, TruthOut featured a poignant article called "Commodifying Kids, The Forgotten Crisis" by academic Henry A. Giroux, and though I read it with lots of head bobbing agreement on the tipping point of toxicity, I have to strongly DISagree with the "forgotten" notion. This issue is not the LEAST bit forgotten...it's on fire, baby and it's gaining … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Adproofing, America the Beautiful movie, Amy-Jussel, APA, buffed boy, Candies, CCFC, childhood, Childhood Matters, coarseness, commodification, Consuming kids, consumption, corporate accountability, Counter-marketing, crass, CSR, digital-ads, Dr. Robyn, ethics, exploitation, Forgotten crisis, FTC, harm, Healthy media choices, Henry Giroux, HGHW, hottie factor, I'm not a prude but, Jess Weiner, KGOY, meat marketing, Media circus, media influence, media-literacy, Oakland schools, Packaging-Boyhood, Packaging-Girlhood, padded bikinis, PEM, PigTail Pals, Pop-Culture, Rachel Simmons, Sexualization, So Sexy So Soon, The Consumerist, The Fat Trap, thinspiration, thongs, true child, TruthOut, tweens

Spring Break 2010: Service Learning from Teens Turning Green

April 3, 2010 by Amy Jussel 15 Comments

April 3, 2010 While media reports often churn out attention-getting stereotypes of spring break scenes of rowdy youth antics under the auspices of ‘what sells,’ to feed the money machine, we all too often don’t see the coverage of ‘alternate spring breaks’ and a major shift that’s taking hold in the cultural zeitgeist of service learning and youth. As I head out on spring … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Anne Colllier, Asset Based Thinking, ayiti, Ayiti The Cost of Life, citizenship, Connect Safely, digital-natives, Diller Teen Tikkun Olam Award, disaster relief, Do Something, eco, Erin Schrode, extraordinary teens, Global Kids, green, Green my Parents, haiti, Harvard-Medical-School-Adolescent-Research, Ideation Conference, James Alcime, KooDooZ, Lee Fox, making a difference, Media Unplugged, Medishare, NYU, philanthropy, serious-games, service learning, ShelterBox, spring break, Students, Sustainability, teens, Teens Turning Green, unplugged, virtual, virtuous, voluntourism

CoLABoratory of Creativity: Program for the Future 2010

March 1, 2010 by Amy Jussel 3 Comments

March 1, 2010 Once upon a time, I spent 25+ years as a creative director at virtual agency: Copy/Concepts. Collaboration came very naturally to me, as we all divvied up our specialty areas and functioned as one global brain with seamlessness and ease. Now as a nonprofit? Not so much. The nonprofit world is new to me, with all kinds of new fiefdoms to learn, toes to step on … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Claudia L'Amoreaux, Claudia Welss, Co-evolution, CoLABoratory, Collaboration 2010, collaborative learning, collective intelligence, collective knowledge, Digital, Doug Engelbart, Douglas C. Engelbart, eco, education, Eileen Clegg, firing up the global brain, Future Talk, futurists, Google wave, Hiroshi Ishii, Humanists, humanity, humanity ascending, IFTF, innovation, IO brush, Jim Schuyler, learning, learnlets, Mei Lin Fung, MIT Media Lab, NextNow Collaboratory, PFTF, Ph.D., PhD jokes, problem solving, Program for the Future, Sam Hahn, save the planet, sims, simulation, solutions, Tech Museum, technology, The Tech, Valerie Landau, Visual Insight, visualization tools, World resources, WRSC

Body Image: Tips for Teens To Survive the Media Morass

January 21, 2010 by Amy Jussel 17 Comments

January 21, 2010 Last night I talked about body image to our local high school PTSO with Susan E. James, an LMFT eating disorders specialist and RD/MPH Cindy Stack-Keer from Kaiser Permanente all about how body image links a child’s emotional and physical health. The little Animoto video I created for the session gives you a snapshot of both the ‘problem and the solution’ … [Read more...]