Marketing Shaping Youth

Using Media Themes as Presence Over Presents

December 21, 2014 by Amy Jussel Leave a Comment

Dec. 21, 2014 Every year my teen prefers experiential "go-see-do" gifts to anything I can wrap up and put under the tree, (other than a GoPro which was a 'save up' winner for a milestone birthday) and so every year I have had a media "spin off" that segues from pop culture pervasiveness into an offline unplugged adventure. Studies show that presence over presents continues … [Read more...]

Filed Under: Marketing Shaping Youth, Shaping Youth Tagged With: experiential gifts, Hunger Games, parent child bonding, presence over presents, using media to teach, wrapping up the gift of time

Archery: Using Media To Get Kids Outside, Into STEM, and More

January 2, 2014 by Amy Jussel 6 Comments

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. Also loved how STEM and physics entered into the 2016 Rio Olympics special interest stories, even the sponsored ones like the science of swimming via Twitter hashtag … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth Tagged With: #WhatIf, A Mighty Girl, Archery, archery for math science, Archery surges as sport, Black Girls Code, Brave Girls Want, Catching Fire, connecting kids to nature, eco literacy, Frozen and Catching Fire teen heroines, Frozen climate change, get kids outside, girls empowerment, girls-confidence, girls-self-worth, Hunger Games, Katniss Everdeen inspires girls, Keep Merida Brave, kids-media, making math relevant, math, Media-Influence-Kids, millennials, Nature deficit disorcer, Popularity of archery, power of media for positive change, Project Raceway, Shell Eco Marathon, sheroes, ShopGirls, STEM programs for girls, The What If Conference, women in STEM, “What if”

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Youth Aids Day: First Gen Who’ve Never Known a World Without HIV

April 10, 2013 by Amy Jussel Leave a Comment

Nov. 25, 2015 Update World Aids Day is coming up Dec. 1st, and Durex is promoting the creation of a "condom emoji" to be used via social media to shorthand safety messages for public health. April 10, 2013 “I’m a virgin! I’m not gay. I don’t use drugs! I’ve never had sex, none of this applies to me.” These are the kinds of responses and misinformation both teens and their … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Advocates-for-youth, AIDS, AIDS Awareness, AIDS-free generation, Campaign to End AIDS, comprehensive sex ed, First National Youth HIV AIDS Awareness Day, Get Yourself Tested, GYT, HIV, HIV positive, HIV/AIDS Awareness, Kaiser educational theater, Kaiser Permanente sex ed, LGBTQ, NYHAAD, Red Pump Project, reproductive rights, Secrets, Sex education, sex-education-teens, sexual assault, sexual-health-teens, sexuality, STDs, STDS/HIV-exposure, Victim blaming, youth, Youth Aids Day, Youth HIV testing, Youth public health, YTH.org

Circle of 6 Campus Safety App: What It is And What it Isn’t

February 27, 2013 by Amy Jussel 1 Comment

Update: March 7, 2013 It's official! The President Signed VAWA! Feb. 28, 2013 Finally! The Violence Against Women Act has passed both the House and the Senate and is moving on for final signing by the President. To celebrate, you'll love this pop culture Taylor Swift style video send-up about the 22 who voted against VAWA. It's hilarious. Even though VAWA is no laughing … [Read more...]