Product Placement

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Is It ONLY ME? Disabling Facebook Places In Pursuit of Privacy

August 19, 2010 by Amy Jussel 14 Comments

August 19, 2010 Today is World Humanitarian Day and I definitely needed this inspiring humanitarian video to gain some perspective on humanity. (fab 4 mins after the jump, and a how-to disable vid on Facebook Places too!) I don't know why anyone would give a flying fig about my whereabouts, but I DO know I've had my own personal safety blogger moments and am frankly … [Read more...]

Filed Under: Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Vapid Values, Viral & Buzz Media Tagged With: A Thin Line, Bullyproof, CoParenting, Cruel's Not Cool, Cyberbullying, cyberstalking, Diaspora, Digital, digital abuse, Facebook Places, facebook places lets your friends broadcast where you are, Facebook privacy settings, Facebook-Beacon, Frontline SMS, geolocation, go outdoors and out of reach, how to disable Facebook Places, LBS, Lifehacker, location based services, Media Unplugged, mobile mapping, mobile-social, Parenting-Teens, personal safety, Places, play outdoors, privacy breach, privacy warning, privacy-data-youth, World Humanitarian Day, Youth-Media

COPPA: Children’s Online Privacy Protection Act Filing

July 1, 2010 by Amy Jussel 6 Comments

July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we need it? (see DigitalAds.org for an interactive show-n-tell which all ages can grok for an 'aha' moment on food and beverage marketing targeting kids in the digital age) Who are … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adolescents, behavioral profiling kids, branding, bullying, CDD, center for digital democracy, childrens online privacy protection act, childrens rights, consumer protection, COPPA, COPPA compliance, datamining, digital ads.org, Digital ethics, ehavioral profiling, eModeration, Facebook ad targeting, FCC-Integrated-Marketing-Rules, FTC, Generation-Digital, Internet-Privacy, internet-safety, Jeff-Chester, kids-advertising-regulations, kids-media, licensed characters targeting kids, my data is my data, opt outs, personal information, predatory marketing, privacy breaches, privacy rights, public health policy, regulations, regulatory measures, safe chat, Targeting Kids, tweens, U13, unauthorized tracking, Youth rights, Youth-advocacy

Girls Are Not Candies. Tweens Are Not Teens. Thongs Are Not Undies.

May 4, 2010 by Amy Jussel 22 Comments

May 4, 2010 A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.” Fae uncorked a doozy of a conversation that brought out the best/worst in femme debates as she pithily contrasted the difference between adult media messages and ‘costuming’ cues and the marketer’s desire to target adolescents, … [Read more...]