Kids’ Prime Time TV Health Cues Ingested, For Better or for Worse

Dec. 28, 2016 Adding this MediaShift article on using comedy to impart serious science/data/facts as well. With an incoming administration that has no 'use' for reality or facts, it's imperative that media literacy advocates serve strong doses of health, science and eco-literacy into the media stream to combat propaganda and political 'RealityTV' trash, aka "fake news."    … [Read more...]

Get Greens For Your School: Free Idea Hamster Here to Help

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]

FitBit At TechCrunch 50: Launching Exercise Through Media

Watching the TechCrunch 50 conference of selected startups LIVE on my laptop as my dog swims off the dock reminds me of my dad’s theory that you can see a football game better at home than in person! For SheGeeks like me, this is comfy, democratized, internet access to a bigwig startup event of digerati sans exhaustive schmoozing, ego-dodging, and brain-groping with 1000 … [Read more...]