Stereotypes & Diversity

Project Raceway? “ShopGirls” Create Their Own Eco-Marathon Reality

April 12, 2011 by Amy Jussel 18 Comments

Update Apr. 7, 2015 Now this is what I'm talking about! Our hometown entrepreneurial hub for startups, Draper University is 'going Hollywood' next week as ABC begins filming a new 'reality TV' series called "Startup U" to capture the challenging environs of Silicon Valley dreamers and doers out to achieve their concept to completion ideation. Now..."What If" this series were to … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, all-girl teen team, Amy-Jussel, Brain Cake, corporate sponsorship, CTE, diesel vehicles, energy-drinks, Engineer Girl, female racecar drivers, fuel efficiency, Geena Davis Institute, gender equity, Granite Falls High School, green cars, Houston eco-marathon, Iron Maiden prototype car, Kiss My Math, Math Doesn't Suck, Michael Werner, physics, racecars, Reality Bites Back, reality shows, Reality TV, She's geeky, Shell Eco Marathon, ShopGirls, STEM, Tesla Motors, The Shop Girls, WISE, women in engineering, Women in Technology

Using Media With Mindfulness

April 1, 2011 by Amy Jussel 31 Comments

Update Jan. 14, 2016 Fame focus...don't bite the hook! Adding this excellent post by Ryan Holiday of the NY Observer calling out the recent Rolling Stone ratings raunch along with a slough of infamous examples of "shamelessness." It has a "spot on" tenor and a downright visceral headline: "This is the Hollowed-Out World That Outrage Culture Has Created" Yes. Yes, it … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Abercrombie, advocacy, African Americans, alcohol in the media, alcopops, American Apparel, backlash, Baiting Outrage, Blast Colt 45, Brand jamming, childrens health, childrens rights, Clawdeen, commodification, critical thinking, ghetto marketing, guerilla marketing, Hastac, hiphop, Industry Ears, lifestyle cancers, malt liquor, Marin Institute, media incivility, media mindfulness, media vitriol, media-literacy, mindfulness, Monster High Dolls, new media journalism, padded swimsuits seven year olds, payola, preteen-health, push up bras for kids, race baiting, radio DJ samplings, selling out kids, Sexualization, shock schlock, SnoopDog, social justice, substance abuse, teens, there goes the hood, Tuft's study, tweens, underage drinking, undermining parents, whacked in the assets

Spring Break Sanctuary: Ideas To Celebrate Screen Free Week

March 23, 2011 by Amy Jussel 12 Comments

May 6, 2015 This year, "Screen Free Week" has been hardest on me for work related immediacy, as Twitter and 'livestreaming' events have made me feel like Gumby with people pinging and pushing their content under my nose to 'Please help! Look! See! Write about this worthy cause!' Even though Screen Free Week is flexibly interpreted as a customizable mindfulness exercise, I … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Alone Together, Amy-Jussel, Campaign for a Commercial Free Childhood, CCFC, Digital Detox, digital drama, digital-natives, Earth Hour, family time, Get 'Em Outside, Going dark, GreenHour, healthy media consumption, human connection, information overload, Kids health, life balance, Media management, Media Unplugged, media-literacy, Middle School unplugged, multitasking, National Day of Unplugging, Nature deficit disorcer, Nature-Deficit-Disorder, NCLI, Nick News, No-Child-Left-Inside, nurture, reshaping habits, Richard-Louv, Screen free challenge, Screen Free Week, Sherry Turkle, Shutting Down, social-media, spring break sanctuary, Susan Linn, technology, texting, totally wired, TV Turnoff Week, Unplug Your Kids, unplugged, week without technology, wired worlds

Recap of White House Conf on Bullying Prevention, Pt.1

March 18, 2011 by Amy Jussel 7 Comments

Mar. 17, 2011 Unplugging for a day is a respite, but being gone for a week amidst news of tsunami disasters and first ever media moments like the March 10 White House Conference on Bullying Prevention plunged me into perpetual ‘catch up’ mode…Toss in this week’s March 16 FTC Privacy Hearings on Do Not Track policies and datamining behavioral profiles (see key quotes from … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: A Thin Line, Adinas-Deck, Anne Collier, bullying, Bullying Prevention, Connect Safely, cyber safety, digital abuse, Digital Literacy, Digital Self-Harm, Facebook Safety Tips, Formspring, internet-safety, Jason Rzepka, Kids Online, March 10, media-literacy, MsTwixt.com, My kid would never bully, online safety, parenting, preteens, Rachel Simmons, Rosalind Wiseman, safety and technology, Self-Bullying, social-media, Stop Bullying.gov, Stop Cyberbullying, togetherville, tweens, WhiteHouse Conference on Bullying Prevention

Vamp Tramp Toys: A Monster Problem

March 16, 2011 by Amy Jussel 18 Comments

Mar. 16, 2011 Show and tell time on this Wordless Wednesday. Not going to give them the pleasure of naming names here to add to their search engine buzz, since research has shown that one of mega-marketer's favorite ploys is now baiting parents for "outrage" ...(yes, there are even strategic microsites like "your mom hates this" to serve as catnip for older kids, sigh, … [Read more...]