Back to school

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Back to School With A Healthy, Green Spin On The Freshman 15

August 19, 2013 by Amy Jussel Leave a Comment

Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits smack dab into our sweet spot.I’ve long been a fan of their smart marketing, and have attended their Green University to see the winners from their annual Project Green Challenge … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: Back to school, conscious college road tour, conscious colleges, eco literacy, Environmental Education, Erin Schrode, farm to table, Freshman 15, Freshman Green 15, green back to school supplies, green college life, Green-Media-Youth, Green-Teens, Judi Shils, Project Green Dorm, Project Green Prom, Teens Turning Green, TTG

Unplug: On Summer Hiatus For Digital Detox (Again)

August 17, 2012 by Amy Jussel Leave a Comment

August 17, 2012 Long time readers know I'm a huge fan of 'digital detox' to give writing a break, focus fully on family at the end of summer, and regroup for the back to school scene... I've written about the daunting demands of an 'always on' culture and the need for a screen free exodus multiple times in posts like "Media Unplugged: Clamping the IV Digital Drip"... And … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: addiction vs agency, Back to school, Common Sense Media, critical thinking, Digital Detox, Digital Literacy, Digital Vertigo, information overload, internet addiction, kids and media, Media management, media-literacy, National Day of Unplugging, sanctuary, Screen free, screen time, Sherry Turkle, spring break sanctuary, unplug and reboot, unplug to reconnect, Unplug Your Kids, unplugged

Rachel Simmons Chats About Mythbusting “Mean Girl” Media

August 31, 2011 by Amy Jussel 7 Comments

Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: A Thin Line, Adinas-Deck, Amber Riley, Anne Collier, Back to school, bullycide, bullying, Bullying Prevention, Connect Safely, Curse of the Good Girl, cyber safety, digital abuse, digital angst, digital citizenship, digital drama, Digital Literacy, Facebook Safety Tips, Formspring, Girl Tips, healing, internet-safety, Jason Rzepka, JC Penney tee, kidlit, Kids Online, mean girls, Mean Stinks, media influences, media-literacy, My kid would never bully, Odd Girl Out, online safety, parenting, preteens, Rachel Simmons, Reality Bites Back, Rosalind Wiseman, safety and technology, sexting, social-media, texting, textual harrassment, thats not cool, trash talk, tweens, Words hurt

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes