big tobacco

Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 by Amy Jussel 2 Comments

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the branding could be so off the mark. I’m a huge fan of the former Truth Initiative campaign that used a ‘lift and reveal’ tonality of covert, corrupt tactics spotlighting the … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #EndVaping, #IdRatherBuy, big tobacco, cultures of dignity, Ditch Juul, e-cigarettes, e-cigs, flavored e-cigs ban, flavored tobacco, Flavors Hook Kids, generation vape, GenZ, health harms Juul, Juul, Juul ad campaign, Juuling, nicotine addicted, nicotine harm, nicotine withdrawal, quit Juuling, Quit smoking apps, student voice, teens hooked on Juul, teens vaping, This is Quitting, Truth campaign, Truth Initiative, vape culture, vape pens, vaping, youth voices

Will SF Ban on Juul E-Cigs Stop Youth Vaping? Ask Them.

July 20, 2019 by Amy Jussel Leave a Comment

July 20, 2019 Health advocate colleagues are confused as to why I’m not wildly applauding the SF ban on e-cigs, given my staunch stance against Juul and other flavored "vaping gone viral" profiteers that have targeted and hooked youth via high doses of nicotine...especially after co-viewing this week's CNBC special Vaporized with youth. To explain… Behavioral psychologists in … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: adolescent brain, adolescent development, adolescent health risks, big tobacco, CDC tobacco harm, e-cigarettes, ecigs, Flavors Hook Kids, JAMA, JAMA Pediatrics, Juul, Juuling, nicotine harm, SF vape ban, teen vaping, tobacco cessation, tobacco free youth, Truth campaign, vaping, vaping legislation, Vaporized: America's E-Cigarette Addiction