branding

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

COPPA: Children’s Online Privacy Protection Act Filing

July 1, 2010 by Amy Jussel 6 Comments

July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we need it? (see DigitalAds.org for an interactive show-n-tell which all ages can grok for an 'aha' moment on food and beverage marketing targeting kids in the digital age) Who are … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adolescents, behavioral profiling kids, branding, bullying, CDD, center for digital democracy, childrens online privacy protection act, childrens rights, consumer protection, COPPA, COPPA compliance, datamining, digital ads.org, Digital ethics, ehavioral profiling, eModeration, Facebook ad targeting, FCC-Integrated-Marketing-Rules, FTC, Generation-Digital, Internet-Privacy, internet-safety, Jeff-Chester, kids-advertising-regulations, kids-media, licensed characters targeting kids, my data is my data, opt outs, personal information, predatory marketing, privacy breaches, privacy rights, public health policy, regulations, regulatory measures, safe chat, Targeting Kids, tweens, U13, unauthorized tracking, Youth rights, Youth-advocacy

Grammy Glitz and Gimmicks Galore: Did Kids Watch? Did You?

February 1, 2010 by Amy Jussel 4 Comments

Feb.1, 2010 Promise I’ll leave the 52nd Annual Grammy music deconstruction to the review pros, but just wanted to comment on the media and gadgetry of 21st century events in new media style. Where else would you see social media integration of Imogen Heap's Twitter Dress composed of photos sent by fans in real-time using the hashtag #twitdress? Purpose? To let fans … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 21st century media, 52nd Annual Grammy, Album of the Year, Andrea Bocelli, beyonce, Black Eyed peas, Bon Jovi poll, branding, Bridge Over Troubled Water, Cain Mosni, celebrities, children, costumes, crowdsourcing, divas, DMB, Don Tapscott, fandom, fashion, feminist, gadgets, GEMSGIRLS, Generation-Digital, gimmicks, Girls are not for sale, Glitter in the Air, glitz, Grammy Awards, Grammys, Grown Up Digital, Haiti benefit, Imogen Heap, iPad, iPad hype, Jam Session 2.0, Kids, ladies night, Lady Gaga, Live Earth, Mary J Blige, Mashable, Media, media-literacy, Meg Fowler, Miley Cyrus, Music, outrageous, participatory culture, PigTail Pals, pink, Playing for Change, preteen-health, Sexualization, Shallow Nation, social media mobilization, Stephen Colbert, t-shirts, Taylor Swift, TechMamas, teens, This is to mother you, Three Billion, TwitDress, Twitter, Very Young Girls, VMA, Web 2.0, youth

iPad makes women iMad? Gender or Generational Naming Gaffe?

January 28, 2010 by Amy Jussel 16 Comments

Jan. 28, 2010 While the Baltimore Sun visual at left handily depicts the pros and cons of the new iPad tablet gizmo at a glance, geek girls and IT career women have been raising an iBrow at the iPad feminine hygiene connotations, as well as the more affordable than expected price. Teens, however? Not so much. One girl vehemently claimed it was ‘idiotic’ to make the leap … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Apple, Apple naming, Are you there God? It's me Steve Jobs, boys in the arts, branding, career diva, class signaling, color blind, computer science, computing, Consumerism, CS, CS degrees, dearth of women in IT, devolving, engineering, equality, Eve Tahmincioglu, feminine hygiene, feminism, feminist, Geek Girls, Gender, gender parity, Generations, girls in tech, Girls In Tech Catalyst Conference, GIT, going backwards, high tech, innovation, iPad, iPad controversy, iPad hype, iPad jokes, iphone, IT, Lady Gaga, MADtv, math, name generation, NCWIT, New-Moon-Girl-Media, patents, race, Science, She's geeky, STEM, Steve Jobs, technology, teens, teens in tech, the F word, The Girl Effect, where are the women, Women in Technology, women of the web