brandwashing – Page 2

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 by Amy Jussel 5 Comments

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALLY Awards, AllyKatzz, brandwashing, CertifiKAT, Code Blue, Denise Restauri, Disney Nature, Dove Go Fresh, eco car team, Girl World Tour, green, Hang Proud, Jess Weiner, Kids Are Heroes, Kids Helping Kids, Kids Who Care, marketing research, Mobile Youth, Netsmartz, NSTeens, Pink Locker Society, preteens, Rosalind Wiseman, SciGirls, self-worth, Sexualization & Body Image, She's geeky, Shell Oil eco marathon, ShopGirls, Spare Some Change, STEM, Tea Party Angels, tween summit, Tween Town Hall, tweens, tweenwashing, UCLA, youth homeless, Youth Marketing Mashup, YPulse-National-Mashup

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

September 16, 2009 by Amy Jussel 9 Comments

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the Grapevine?” If so, you’ve been ‘brandwashed’ by that award-winning iconic campaign from FCB so long ago… Next week on Sept. 21, two familiar icons and two slogans will be voted into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image Tagged With: Advertising Walk of Fame, American Greetings, Better for You, brain behavior, brandwashing, California raisins, coaxing kids, Disney, farmers markets, fresh approach, fresh produce, fruits and vegetables, health, healthy habits, Icons, Kids, kids-food-products, licensed cartoon characters, licensing, love your veggies, makeover, More Matters, Nickelodeon, PCFMA, persuasion, pester power, Pop-Culture, produce, Produce better health, Sara-Grimes, September fruits and veggies, snack attack, Strawberries, Strawberry-Shortcake, vegetables, veggies, wholesome snacks

Consuming Kids: Selling Value As A Virtue

July 28, 2009 by Amy Jussel 6 Comments

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: bargain hunting, brands, brandwashing, budget, CCFC, clothing swaps, consignment, Consuming kids, downturn, Eco-Childs-Play, eco-friendly, economy, fashion, fashionista, freebie, freecycling, frugal, green teen, Kids, marketing charts, Mike Berenstain, on sale, outgrowns, Piper Jaffray, Plato's Closet, Play it Again Sports, precycling, Project Green Dorm, recycling, second hand stores, sports gear, swap-n-shop, teen fashion, Teens Turning Green, the gimmes, value, value-driven, Values, Warren Buffett cartoon, Winmark, Yelp, Youth-sports