Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]
Oct. 8, 2009 As we observe October as health month in multiple media iterations of kids' mental and physical well-being, it's fitting that I've been away covering the excitement at Health2.0 this week. What's it all about? To me, the Health2.0 conference is ideally a place where innovation technology collides with human needs in ambitious acceleration of fast-track … [Read more...]
April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead quietly took my views to Nickelodeon & Burger King via the CCFC sound off campaign here...but BK just keeps coming up with gaffe-a-minute badvertising, so I've gotta broil 'em a … [Read more...]
     |
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |