Jan. 26, 2009: I’m feeling very “First lady-ish” right now, since Michelle Obama recently described herself as "first and foremost . . . Malia and Sasha's mom." Likewise, Shaping Youth begins at home, and I’d be full of hooey if I didn’t believe my digital persona should take a backseat to my real life responsibilities both personally and professionally. Once upon a time, … [Read more...]
Standby: Real Life Has Usurped My Digital World
Using Matching Funds Marketing Tactics: A Win-Win For Kids
Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end deal' to gift to my favorite orgs using matching funds before Jan. 1. Since I literally received an EASTER toy catalog promo the day after Christmas (ack!) I’ve decided … [Read more...]
A Tee Party Kicks Off ‘All Things Girl’ Week on Shaping Youth!
Nov. 10, 2008 Sick of suggestive innuendos plastered on the chests of wee ones? Tired of ‘So Sexy So Soon’ messaging at ever-younger ages? Looking for media and marketing that builds up rather than tears down youth psyches?Have we got a fun week for you!All week, Shaping Youth will be featuring worthy sites, thought leaders and conversations among those eager to raise the bar … [Read more...]
Eileen Clegg: Capturing Knowledge Via Visual Insight
When I was asked to present a workshop with all the powerhouse thought leaders and academic bigwigs this past spring at the 6th annual CCFC summit: Consuming Kids: The Sexualization of Children and Other Commercial Calamities, I had one of those insecure twitches of humbled reticence. How would my lack of PhD pedigree stand up in a room full of whip-smart scholars and … [Read more...]
FCC Comment Extension On Kids Product Placement ‘til Nov. 17!
Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]