In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]

Shaping Youth At Ypulse 2009: Send In Your Priorities

May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again  Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]

When Art Meets Earth: Wyland’s Ocean Murals Inspire Kids to Care

April 23, 2009 Wyland unveiled his latest original art at the world premiere of Disneynature's Earth where it will remain on display through May at the historic El Capitan Theater in Hollywood. Mind you, few kids think of art as media, much less a distribution channel to evoke a sea change of dedication to the planet or any cause. Truth is, public art has the ability to … [Read more...]

Caring With Heart Earth Day, Everyday

April 20, 2009 As we enter into Earth Day (week? month? year?) we can either cynically report on the bandwagon marketing of the green scene with freebies, Earth Day cards (Gathering Home has a nice round-up) and other Earth Day tie-ins and giveaways, or we can embrace every effort from every corridor (corporation to kids) to help all ages begin to 'get it' and make small … [Read more...]