FCC

A Viral Awww…For Dog Lovers; Shepherding Media Literacy: NULO

December 23, 2010 by Amy Jussel 2 Comments

Dec 23, 2010 I have ‘holiday head’ which means despite important breaking media news on net neutrality, the FCC, and strong outcomes of public opinion polls involving Do Not Track consumer demands, I’m unapologetically posting a viral ditty about a dog, and label literacy on NULO (NUtrition meets LOve) dog food. Why? Let’s just say I’ve been trying extremely hard to manage … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: animal adoption, ASPCA, can pets catch a cold, Do Not Track, dog food, FCC, HSUS, kids and dogs, label literacy, media-literacy, Nativity Scene, net neutrality, NetFamily-News, NULO, Nulo Pet Food, nutrition, pet food, pets, shelters, Shepherd Nativity, Snopes, SPCA, strays, Viral Shepherd, wellness

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 by Amy Jussel 9 Comments

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how depictions of women and girls in the media affect youth health and are landing sideways. Small business entities like Melissa Wardy of Wisconsin based PigtailPals has devoted an … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: alcopops, All Things Girl, America the Beautiful, American Apparel, APA, APA Task force, appearance cues, Be the voice for girls, beauty myth, beyonce, boy toys, boys into monsters, Bratz, Capitol Hill, consumer advocacy, corporate pedophilia, dereon divas, dieting, eating-disorders, fashion-beauty-industry-expectations, FCC, FTC, Geena Davis Institute, Gender, gender equity, girl scouts, Girl Scouts of San Gorgonio Council, girls inc., GLI, GSA, GSUSA, H.R. 4925, harm of early sexualization, Healthy Media Youth Act, HGHW, hottie factor, HR4925, Huge, Jessica Lawrence, Lyn Mikel-Brown, meat marketing, media-literacy, Melissa Wardy, NCWO, obectification, Oct 22, Packaging-Boyhood, Packaging-Girlhood, parenting girls, PigTail Pals, Pink Think, plastic surgery, Pop culture impact on kids, preteens, raising girls, redefining girly, self-worth, Sesame Streetwalkers, sexism, sexist ads, Sexualization, Shelley Moore Capito, Single Ladies, So Sexy So Soon, SPARK! summit, sparksummit, support healthy media images for girls, surviving media morass, Tammy Baldwin, Tinkerbell, Wisconsin, Youth-advocacy

Steamed About Sexualization? Healthy Media for Youth Act Now!

July 14, 2010 by Amy Jussel 22 Comments

July 12-16, 2010: Healthy Media for Youth week! Fed up with “boy chasin’ bed swappin’ lip-lickin’ hottie-hoochie booty-bouncin’ appearance-is-everything” cues comin’ at your girls? Yah, so are we. It’s damaging, destructive, and fouling up a healthy sense of sexuality and self-worth as girls are objectified and ‘sold’ a bill of goods about behaviors, bodies, and what … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, Actionists, adolescent body image, Adonis-Complex, APA, APA task force sexualization girls, beauty myth, body-positive, buffed boy, CDC, Confidence Community, congressional hearings, Congresswoman Tammy Baldwin, depiction of females in media, dieting children, diversity, Dove, Dove Self Esteem Fund, eating-disorders, EDC, education, fashion-beauty-industry-expectations, FCC, female characters, FTC, Geena-Davis, gender equity, Girl Scout Research Institute, girl scouts, girls-self-worth, GSA, H.R. 4925, Healthy Media Youth Act, hot chicks eating burgers, hottie, HR 4925, hyper-sexualizing, Jean Kilbourne, Jessica Lawrence, Killing Us Softly 4, legislation, Male-Body-Image, media influence, Media messages, Media-as-super-peer, Media-Education-Foundation, media-literacy, MEF, Melissa Wardy, obsession with weight, Oct 22, Packaging-Girlhood, preteen-health, Promoting Healthy Media Images, raising healthy kids in a sexualized media world, role models kids, sexuality, Sexualization, sexualization girls, sixpack abs, So Sexy So Soon, SPARK, sparksummit, thinspiration, unhealthy relationships, weight loss, women and girls, women and girls in the media, Youth-advocacy