Dad’s Day Media: A Boy Needs Rules! Walker Lamond Says So

June 19, 2010 “Let’s get some things straight before I get old and uncool.” This is Walker Lamond’s 'dad-to-be' premise awaiting his son, who arrived shortly after publication... “Rules for my Unborn Son” is a simple distillation of thoughts to be a ‘good man’ some of which you'll agree with, others which could merit a 'meh,' (submit a rule on the blog) but with media's … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Halloween Beyond the Cliché: Packaging Boyhood Part Two

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market demand"...But the little boys' lens of how some of the girls costumes land on them is one to watch too, instilling critical thinking early on...in this case, two posts by SheKnows.com … [Read more...]