sons

Dad’s Day Media: A Boy Needs Rules! Walker Lamond Says So

June 19, 2010 by Amy Jussel 7 Comments

June 19, 2010 “Let’s get some things straight before I get old and uncool.” This is Walker Lamond’s 'dad-to-be' premise awaiting his son, who arrived shortly after publication... “Rules for my … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: adolescence, American Dad, Antwone Fisher, are father's necessary?, boys to men, dad bloggers, Dads, decency, Family Guy, family values, Father's Day, fatherhood, Fathers Day 2010, foster care, Gender Roles, gentlemen, Josh Shipp, males, manhood, masculinity, meaningful media, media influences, media portrayal TV dads, men, neckties, Packaging-Boyhood, perfect gift for a man, poppa picks, role models, Rules for My Unborn Son, SAHD, sons, stay at home dads, The DAD man, The Good Men Project, ties, Walker Lamond, youth

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg