Summer Fun & The War Play Dilemma (+Online Gaming Stats)

May 22, 2014 Adding this article from The Guardian Call of Duty: Advanced Warfare; a non-gamer's guide and Jinny Gudmundsen's Common Sense Media's post, "10 Most Violent Video Games and 10+ Alternatives as it's important to reinforce that Memorial Day is about honoring the fallen in "RL" (real life) vs on a leader board.Critical thinking, parental pre-screening and co-viewing … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]