Olympic Life Lessons: Go For Your Personal Gold

March 2, 2010 Do you miss the Olympics already? I know I do, as it’s one of the rare times I tune in to the tube regularly to witness the spectacle, the quests, the rivalries and glitches that define drama in life’s own reality TV show...I mean, really. You can’t get more ‘central casting’ than this… ...Wholesome looking athletes, intriguing back-story baggage, triumphant … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]