Nick-Yee

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Are “Game Cheats” a Misnomer? Kids, Ethics & Virtual Worlds

July 24, 2008 by Amy Jussel 13 Comments

Yesterday I had yet another mondo three-hour lunch with Michael Carter, PhD, mastermind of informal learning and Chief Playwright at cool new upstart virtual world Zookazoo. (feature forthcoming on … [Read more...]

Filed Under: Advertising, Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Viral & Buzz Media Tagged With: Avatars-behaving-badly, Barry-Joseph, Cheats, digital-culture-play, digital-identity, digital-youth-research, DYR, Game-Cheats, Game-Ethics, Gold-farming, Howard-Gardner, informal-learning, MacArthur-Foundation, Michael-Carter, MMORPG, Neopets-Fanatic, Nick-Yee, RezEd, Sam-Gilbert, Virtual-worlds-kids-ethics, World-of-Warcraft, WoW, Ypulse-Mashup, Zookazoo