KFF

Is There A “Decline” In Kids Reading Or Is It Just Shifting Forms?

November 16, 2010 by Amy Jussel 4 Comments

Nov. 16, 2010 When I lobbed the “what do you read just for fun” query at some middle and high school kids recently, reactions ran the gamut from quizzical, “what do you mean by “for fun” to disturbing, “I don’t have TIME to read for fun" or "I have too much school work”…and yet their nose-in-the-text-screen antics tells another story by sheer observation. Kids are CONSTANTLY … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alfie Kohn, Alice, Alice for the ipad, Amy-Jussel, apps, AR, augmented reality, brain cell damage, children's literacy, Deathly Hallows, digital devices, e-books, ebooks, gaming, Harry Potter Alliance, I live in the future here's how it works, innovation, iPad, KFF, kids literacy, kids teens and reading fun, kids-media, Kindle, Nick Bilton, pleasure reading, reading, reading and writing, reading for pleasure, Reading is Fundamental, Room to Read, Sara-Grimes, Sara-M.-Grimes, Scholastic reading study 2010, smart phones, Storybird, The Hurried Child, Will Smith running and reading

A HUGE Breakthrough for TV: Nuance Trumps Vapid Vixens Aplenty

August 12, 2010 by Amy Jussel 4 Comments

August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually being ‘attached.’ I’d like to say they ‘had me at hello’ but frankly they did NOT. I’m not an ABC Family ‘teen soap’ fan of the shallow sniper-fire of frenemies and sexcapade … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, Actionists, appearance cues, body peace, body-positive, bullying, childhood obesity, Confidence Community, Dietary Guidelines, dieting, Dr. Robyn, eating-disorders, Fat camp, fat farm, girls self esteem, Good Girls Don't Get Fat, Gossip Girl, Hayley Hasselhoff, health, Hollywood and Health, Huge, HugeActionist, Jess Weiner, junk-food, KFF, Kids, Live Huge, mean girls, media influence, NEDA, Nikky Blonsky, nutrition, Obese, overweight, peer to peer influence, Plus-Size, Plus-Size Models, relational aggression, Rock what you've got, Savannah Dooley, scriptwriting, teen relationships, teen self worth, teens, WebMD, weight obsession, well-being, Winnie Holzman 10

A Huge Conversation: Media Literacy Talking Points (Pt 2)

June 27, 2010 by Amy Jussel 9 Comments

June 27, 2010 In Part Two of this HUGE conversation (premiering tomorrow on ABC Family, my Part One is here) we'll try to unpack some of the core questions that SHOULD be top of mind to embrace the media literacy side of the body image, obesity, nutrition and kids' health dialog. I’ll start with the universal disclaimer that I am NOT a medico, eating disorder pro or body … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, AllyKatzz, Archimage, Camp Victory, childhood obesity, Common Sense Media, Confidence Community, Counter-marketing, Dare to compare, dieting, Dove Love, Dove Onslaught, Dove Self Esteen Fund, eating-disorders, escape from diab, girls-self-worth, good nutrition, Grey's Anatomy, gross out game, healthGAMERS, Hollywood and Health, Hollywood Health and Society, Huge, Huge Conversation Starter, HugeActionist, impact of health storylines, Ingesting Health Cues, Jess Weiner, KFF, Kids Prime Time TV, Lisa Cox, Live Huge, Media Literacy Clearinghouse, media-literacy, NAMLE, Nanoswarm, Nikky Blonsky, Norman Lear Center, Playnormous, Share Huge, talking points, Team Jess, thinspiration, tweens, weight, Winnie Holzman

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 by Amy Jussel 13 Comments

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.” ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, Actionists, Alloy Entertainment, Biggest Loser, Blink, body peace, body-positive, bullying, childhood obesity, Confidence Community, Dietary Guidelines, dieting, eating-disorders, entertainment, Fast Food Nation, Fat camp, fat farm, girls self esteem, Gossip Girl, health, Hollywood and Health, Hollywood Health briefing, Huge, HugeActionist, Jessica-Rabbit, junk-food, KFF, Kids, Live Huge, mean girls, media influence, NEDA, Nikky Blonsky, nutrition, Obese, overweight, peer to peer influence, Plus-Size, Plus-Size Models, relational aggression, Rock what you've got, Savannah Dooley, scriptwriting, teen relationships, teen self worth, teens, The Secret Life of the American Teenager, Ugly Betty, WebMD, weight obsession, well-being, Winnie Holzman

SexEd Abstracts Due For SexTech Summit: Not Your Mother’s Media

November 9, 2009 by Amy Jussel 6 Comments

Nov. 8, 2009 One of our SexTech.org ‘top ten’ posts continues to be the Top Ten Teen SexEd videos created by students, for students in an effort to improve the lousy coverage of an inevitably touchy subject in schools. If you're unfamiliar with Isis-Inc.org (Internet Sexuality Information Services) they're an amazing health advocacy crew that epitomizes the concept of Shaping … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: 2010, abstinence, abstracts, accountability, Advocates-for-youth, boys, by kids for kids, catholic, CDC, Condoms, contraception, dating, DoGooder TV, Early-Sexualization, Feb 26 2010, Focus on Youth, Fresh-Focus, girls, Glee, Grey's Anatomy, health, Health 2.0, HIV, HIV-teen-prevention, hypersexualized, influencers, intervention, Isis-Inc, KFF, Kids, Kinsey Institute, Lgbt, media influence, Media-as-super-peer, mHealth, mobile, MTV 16 and pregnant, nimh, parenting, Pflag, Planned Parenthood, Pope, pregancy, Prevent-STDS, prevention, prime time, prude, PTC, public health, Pulse and Signal, Respect Rx, responsibility, Secret Life of an American Teenager, sex ed, Sex education, SexTech, sexual freedom, sexual health, sexuality, STD, STD-prevention, STDS/HIV-exposure, SxTech, SxTech Conference, teen mamas, Teen talk, teens, text monster, top 10 teen sex ed videos, Twilight Teens, UGC, Youth rights