Let’s Move

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

January 10, 2014 by Amy Jussel 2 Comments

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration

AHA & Nintendo: Tag-Teaming Innovation To Get Kids Moving (Pt2)

February 3, 2011 by Amy Jussel 5 Comments

Feb 3, 2011 When I was invited to attend the “Power of Active Play” summit hosted by the American Heart Association and Nintendo, my synapses were firing in Howard Rheingold mode, wondering if this convening was going to be a glorified commercial for the gamification of life. I may not be wearing the same rose-colored shades of Jane McGonigal’s Wall Street Journal article … [Read more...]

Filed Under: Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: academic benefits of play, AHA, American Heart Association, Amy-Jussel, CES11, children, digital-culture-play, exergaming, exertion games, gaming, Get active, Health 2.0, Health Gamers, healthy games, Hope Lab, Humana Games, Humana Games for Health, IFTF, Innovations in getting active, Jane McGonigal, Kids at play, Kids health, kinetics, Let's Move, motion control systems, National Institute of Play, Nintendo Wii, obesity, physical fitness kids, play, play outdoors, Play promotes creativity, Play Works, PlayWorks, Power of Active Play Summit, power of play, Recess Counts, RWJF, scientific benefits of play, Second that e-motion, Verb Yellowball, wellness, Why play matters, Wii Are Family, Wii Fit

Power of Play Series: (Pt 1) Play Works!

January 29, 2011 by Amy Jussel 15 Comments

Jan. 29, 2011 No doubt about it, I need more PLAY in my life. You? I'm rereading Dr. Stuart Brown's Play: How it Shapes the Brain, Opens the Imagination & Invigorates the Soul and following the "Recess Counts" Twitter stream w/newsy tidbits like ChicagoTrib's "How Cold is Too Cold for Recess?" noting the logical bridges between outdoor fun and indoor exergaming that fit … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: academics and play, AHA, American Heart Association, Amy-Jussel, children, digital-culture-play, exergaming, Get active, Innovations in getting active, Institute of Play, Kids at play, Kids health, kinetics, Let's Move, National Institute of Play, Nintendo Wii, physical fitness kids, play, play outdoors, Play promotes creativity, Play Works, PlayWorks, Power of Active Play Summit, power of play, Recess Counts, sensory, sledding, tactile play, Why play matters, Wii Fit

Dialing for Disorders: Let’s Move To Prevent Them By July 12!

June 29, 2010 by Amy Jussel 3 Comments

June 29, 2010 As a kids' health advocate (inside and out) I’ve been covering the "HUGE" conversation pertaining to media’s responsibility and accountability in how the portrayal of being overweight in our appearance-obsessed culture is handled. (Huge: Part One, Part Two) Now it’s time to weigh in on the policy piece. (I'm not referring to RWJF's annual "F as in Fat" … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: Alcee Hastings, Athlete-Models, body dissatisfaction, bullying, CDC, champions for change, childhood obesity, children, confidence, congressional hearings, Counter-marketing, Dare to compare, dieting, Eating Disorders Coalition, eating-disorders, ED, EDC, Fat camp, fat is fiscal, fat kids, Female-Athletes, fitness, game plan, girls-self-worth, gymnastics, holistic health, Huge, Jess Weiner, junk-food, Kids health, Let's Move, Make it or break it, network for healthier california, Nikky Blonsky, nutrition, obesity, obesity prevention, P.E., physical education, physical fitness, physical fitness kids, portion distortion, Rebecca Scritchfield, social stigma, teens, The Secret Life of the American Teenager, Verb, weight, weight loss, wellness, Yale's Rudd Center