July 2, 2010 When I first saw this note in my social media stream it raised my media literacy eyebrows to explore further. It said, “Interesting: McAfee has a very diff take on their own study than does CNET's Larry Magid." First thing that popped into my brain was, “That's NOT surprising, research is only relevant when one can deconstruct the background of who’s doing … [Read more...]
Help SPARK a Name for the Sexualization Summit To Ignite Change!
June 21, 2010 As the summer solstice kicks off, the energy is heating up over the buzz about the SPARK! summit challenging the sexualization of girls and women in media, and advocates are already been asking the ‘who what where when’ questions (alas, the ‘why’ is self-evident, from BabyGaga to daily drek d'jour) SPARK! Ignites a flame of action bringing together teen girls … [Read more...]
Kids Summer Camps & Niche Gender Marketing: Why?
June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]