Safety Expert Uses Media Literacy to Deconstruct McAfee Study

July 2, 2010 When I first saw this  note in my social media stream it raised my media literacy eyebrows to explore further. It said, “Interesting: McAfee has a very diff take on their own study  than does CNET's Larry Magid." First thing that popped into my brain was, “That's NOT surprising, research is only relevant when one can deconstruct the background of who’s doing … [Read more...]

A Huge Conversation: Media Literacy Talking Points (Pt 2)

June 27, 2010 In Part Two of this HUGE conversation (premiering tomorrow on ABC Family, my Part One is here) we'll try to unpack some of the core questions that SHOULD be top of mind to embrace the media literacy side of the body image, obesity, nutrition and kids' health dialog. I’ll start with the universal disclaimer that I am NOT a medico, eating disorder pro or body … [Read more...]

Help SPARK a Name for the Sexualization Summit To Ignite Change!

June 21, 2010 As the summer solstice kicks off, the energy is heating up over the buzz about the SPARK! summit challenging the sexualization of girls and women in media, and advocates are already been asking the ‘who what where when’ questions (alas, the ‘why’ is self-evident, from BabyGaga to daily drek d'jour) SPARK! Ignites a flame of action bringing together teen girls … [Read more...]

Noah! Welcome to the Digital World, Baby! (PBS Early Learning)

June 16, 2010 Personal post today to welcome (in over 325 languages) Shaping Youth advisory board member Dr. Robyn Silverman’s new son into the world of global digital citizenship. Born: Mr. Noah Stone Silverman today at 8:25am - 7lbs 4oz. – 19” already making his premiere on Facebook, Twitter and Shaping Youth! What does this have to do with media and marketing’s impact … [Read more...]

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]