not buying it

Hollywood Climate Change: Warming to Sheroes or Still in Denial?

January 7, 2014 by Amy Jussel Leave a Comment

Jan. 7, 2014 2014 is the year of Redefining Girly. Not just Redefining Girly, the new book on gender stereotypes and sexualization of kids by parent actionist Melissa Wardy, but redefining girly in the creation of lead characters who aren’t all about form over function.Can you feel the climate change? The energy surge? The sardonic wit of media critics pointing out the tired … [Read more...]

Filed Under: Emerging trends & STEM, Shaping Youth Tagged With: Amy-Jussel, Bechdel Test, Brave Girls Alliance, Brave Girls Want, female superheroes, Female-Action-Heroes, Frozen and Catching Fire teen heroines, Geena Davis Institute, Geena-Davis, gender equity, gender inequity, Gender Portrayal, Keep Merida Brave, media matters, media-literacy, Miss Representation, money talks Hollywood, not buying it, redefining girly, See Jane, sexism, Sexualization, Shaping Youth, sheroes, Sheroes Sell, stereotypes in media, stereotypes-girls, strong female characters, strong female roles make more money, Top 50 movies by Bechdel breakdown, toy industry complicity, Vapid Values, Vocativ, Women in Film, Women in Hollywood, Women in Media, Wonder Woman film, year of women at box office

Ground Hog Day: Super Bowl Sexism Keeps Popping Up

February 2, 2013 by Amy Jussel Leave a Comment

Feb 2, 2013 It's Ground Hog Day and as reliable as Punxsutawney Phil, parents and pundits await to see what shadows will be cast on kids from the Super Bowl media hype blaring at surround sound decibel levels, even among those not remotely interested in 'the big game.' KJ Dell'Antonia, lead author of the NYTimes parenting blog the Motherlode does some hilarious pop culture … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 3 Percent Conference, Amy-Jussel, badvertising, children media violence, childrens advocacy, dads and daughters, Danica Patrick, Frank Baker, girls as boy toys, Girls for a Change, girls self esteem, girls-self-worth, Healthy media choices, Joe Kelly, kids and media, Kids-Advertising, KJ Dell'Antonia, media-literacy, Miss Rep, Miss Representation, not buying it, NYTimes Motherlode, Promoting Healthy Media Images, sexism, sexist commercials, Sexualization, Super Bowl 2013, Super Bowl XLVII, SuperBowlBingo, The DAD man, using superbowl ads in the classroom

Miss Representation Sparks Change As a Film, As a Movement

February 4, 2012 by Amy Jussel 4 Comments

Ready for Feb 3, 2013? Miss Rep will be at it again. Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement and pushback against sexism in advertising. And this year, 2013, they have a free TOOLKIT to download created with Girls For A Change, complete with whys/hows for newbie … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: APA, APA task force sexualization girls, Aspiration gap, Christiane Amanpour, dads and daughters, Danica Patrick, depiction of females in media, Fantasy Football, females, football violence, Geena Davis Institute, gender equity, Gender Portrayal, girl-empowerment, girls-self-worth, hypersexual, Jackson Katz, Jennifer Siebel Newsom, Joe Kelly, Karen Dahl, Lego Friends, Media Education, media mindfulness, media visibility, Media-Influence-Kids, media-literacy, misrepresentation, Miss Representation, not buying it, objectification, Paley Center, Pan Am TV show, Reality Bites Back, role models kids, School Library Journal, sex objects, sexism, Sexualization, So Sexy So Soon, SPARK, spark change, SPARK! summit, Super Bowl, Super Bowl as Learning Opportunity, Superbowl 2012, Superbowl Sunday, toxic cues to kids, women's media center, You can't be what you can't see

How Can We Use Media To Gift Without Buying?

December 11, 2011 by Amy Jussel 7 Comments

Update: Dec. 12, 2018 Open Call...for any and all ideas to give the gift of TIME to teachers, elders, family and friends and reduce consumption/increase heartfelt meaning in the process! Hit me up with your favorite finds and well-received, positive picks? Dec. 16, 2015 Update For those who appreciated the post "Toy Joy vs Consumption Junction, or one of the original posts … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: anti-consumption, battling cancer, Buy Buy Baby, buy nothing, catalog shopping, CCFC, Coming of Age In a Crap Economy, commercial free, Consuming kids, consumption, critical thinking, don't buy it, eco literacy, family tradition, financial literacy, freebies, freecycling, gift of time, gift without buying, gifts, giving vs receiving, Good Night iPad, holiday debt, holiday rituals, kids gifts, Me to We, mindfulness, neuroscience of shopping, not buying it, regifting, shop til you drop, student debt, Think Geek, thought that counts, thrifty gifting, virtual gifting