Read Kiddo Read

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

August 18, 2011 by Amy Jussel 3 Comments

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit self-picked selection? An online virtual book club? An augmented reality fairytale? A graphic novel? Meaningful manga? Um, a poolside magazine, status line or text message? While some … [Read more...]

Filed Under: Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: banned books, Careerspotting, Careerspotting 4 Kids, childrens reading resources, digital storytelling, donate books, edu tech, education, Jumpstart, Kabongo, Kalimah Priforce, kidlit, kids reading less, kids reading more, kids-media, NCBL, online reading, pleasure reading, Qykno, Read Across America, read for the fun of it, Read Kiddo Read, read the classics, Read.gov, reading, reading changes lives, reading for pleasure, reading games, Reading is Fundamental, reading resources, Room to Read, Scholastic Summer challenge, storytelling, summer reading, teen lit, Teen Read Week, The Good Men Project, Will Smith running and reading, YA books

Refreshing Media Mashup: Using Library Cards for Freebie Fun!

June 4, 2010 by Amy Jussel 1 Comment

June 4, 2010 It’s hard enough to get kids thinking about ‘summer reading’ when kids are gearing up to break loose from school for fun in the sun, but this cool idea prompting families into libraries to check out freebie ‘staycations’ is brilliant. You know how local attractions sometimes offer ‘free admission days’ that turn into hordes of over-crowded frenzied folks … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: aquariums, books, Cal Academy of Science, Check out SF, children, engaging communities, family appreciation days, family outings, family pass, free admission, freebies, future of libraries, keeping libraries relevant, Kids, libraries, library card, local attractions, media-literacy, museums, Night at the Museum, online library, public venues, Read Kiddo Read, reading, SF Kids.org, SLJ, SmartyCard, staycation, summer reading, teen-librarian, YALSA, youth, zoo

Free Books For Kids From Shaping Youth’s Virtual Garage Sale!

July 6, 2009 by Amy Jussel 3 Comments

July 6, 2009 Back to wrap up healthGAMERS Part 3 soon, but today my teen begrudgingly started three hours of summer school---(don’t ask, don’t tell, it was her own ‘deal’ gone awry at 'College for Kids') so I took it upon myself to sort through her ‘giveaways’ of books she agreed to give up for our FREE BOOKS FOR KIDS post to encourage poolside reading, recycling, and to thank … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: book clubs, books for kids, Education World, Facebook Marketplace, fiction, free, free books, Free kids books, Girls Horse Club, healthGAMERS, Jumpstart, library, literacy, media-literacy, network for good, Oodle, Oodle classifieds, Read Across America, Read Kiddo Read, readergirlz, reading, Scholastic Summer challenge, sell for a cause, summer challenge, summer reading, YALSA, youth literature

Teen Lit Day to ‘Rock the Drop’ And Leave Books In Public Places!

April 16, 2009 by Amy Jussel 5 Comments

April 16, 2009 Quick post today as I’m on the road en route to L.A. so will ‘Rock the Drop’ in Santa Barbara my old alma mater and spread the word with our teen team, as we make our way down Highway 101. I wrote about this here last year so will simply update the post since I’m eager to get out and about...and we’re in a college community so this is a perfect place to ‘book … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALA, book drop, Disney EARTH, GuysLitWire, library, literature, operation teen book drop, Read Kiddo Read, readergirlz, reading, rock the drop, tbd 2009, teen lit, teen-librarian, teens, YALSA