sports drinks

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

January 10, 2014 by Amy Jussel 2 Comments

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 9, 2013 by Amy Jussel 2 Comments

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a powerhouse panel with academic rockstars like Lisa Guernsey, author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child. I’m eager … [Read more...]

Filed Under: Media Literacy Tagged With: adolescent body image, Animoto, beyonce, childrens health, Counter-marketing, Dare to compare, digital tools, fast food labeling, food marketing kids, health literacy, junk food in schools, kids nutrition, kids-food-products, media-literacy, NAMLE, Nutrition & Wellness, nutrition labeling, Olympics Junk Food Fail, pepsi and Let's Move, Positive Body Image, school wellness programs, Sexualization & Body Image, soda, sports drinks, Talking to Kids About Junk Food

Kidney Stones In Kindergarten? Put Down the Sports Drink, Kiddo!

October 28, 2008 by Amy Jussel 24 Comments

Today’s New York Times reports "A Rise in Kidney Stones Seen in U.S. Children," naming high sodium intake of processed foods as one of the culprits, sending wee ones into urology clinics (no pun intended). Ever since the multimillion dollar marketing blitz sanctifying sports drinks as a 'better for you' beverage I've watched kids chug down those colossal sized jugs of neon … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: A rise in kidney stones, AMA, better for you foods, BFY, blue 1, brilliant blue FCF, cardiovascular disease, coaches, CSPI, cup noodles, Dare to compare, disease in a cup, Dr. Caleb Nelson, DV of sodium, energy-drinks, FDA, food additives, food color facts, food dyes, food label literacy, food processing, good nutrition, gross out game, health risks, health sciences, high fat, high salt, how much salt should kids have, hydration, hypertension, IOM, junk-food, Kidney stones, Kids, lifestyle, media-literacy, overdosing children, pediatric kidney stones, processed foods, reducing salt in diet, Salt assault, salt intake, salt loading, soda decline, sodium chloride, sports drinks, sports drinks who needs 'em, toxins, U.S. children, urology, WebMD