Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]
Nov. 7, 2014 Election Outcome: Historic passage and precedent of Berkeley vote on soda tax; synopsis article via SF Gate on why Berkeley passed a soda tax and SF didn't. Oct. 8, 2014 Update: NYTimes' Mark Bittman and Mother Jones both weigh in on the politics of the soda tax, which has vaulted to $9.1 million "Big Soda" (ABA) spending combined to try to crush the measure in SF … [Read more...]
Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]
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