June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]
Mattel’s Manipulative Monster High Marketing Machine: Unkind.
June 15, 2012 by Amy Jussel
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys
Food Marketing to Kids: Occupy Wall Street Applies Here, Too
Oct. 16, 2011 It's Blog Action Day today which coincides with United Nations' World Food Day, so my contribution among 80 countries participating is about food policy, profiteering and public health. Follow Twitter's hashtag #BAD11for more food topics Sibling scuffles often end with a thunderous “Enough! Someone’s gonna get hurt” scolding from a parent, so maybe it’s time … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: #BAD11, advertising to kids, Blog action day, Blog Action Day 2011, CCFC, CDD, childhood obesity, corporate social responsibility, CSPI, diabetes, digital ads.org, eat real, Fast Food Nation, food and beverage, Food Day.org, food marketing, FTC, Healthy eating research, in-school marketing, Interagency Working Group, IWG, junk food in schools, Morgan Spurlock, Occupy Madison Avenue, Occupy Wall Street, Prevention Institute, School Nutrition Association, Sensible Food Policy, SunnyD sugar spree, SuperSize Me, unhealthy products, voluntary food guidelines, We're Not Buyin It, World Food Day