YALSA

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Shaping Youth is Expanding: Sneak Peek and Needs Please?

February 22, 2011 by Amy Jussel 2 Comments

Feb 22, 2011 Breaking into The Power of Play series for a sneak peek into what's occupying so much of my time...expanding Shaping Youth's web presence. No secret that I’m a media maven that's media phobic on the soundbite circuit of talk shows...Also that as a writer/producer I'm more comfy behind a cam than in front of it. So for those who lobbied hard to "go with video, … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Miscellaneous, Nutrition & Wellness, Shaping Youth Tagged With: Amy-Jussel, blog redesign, Body Blitz Media Shaping Youth, changing the channel of influence, childrens health, Critical-thinking-skills, Dr.-Robyn-Silverman, feedback loop, freecycling, Jess Weiner, kidlit, Kids health, media influence, media-literacy, Packaging-Girlhood, parenting, Shaping Youth expansion, sneak peek, So Sexy So Soon, teen reads, The Third Place, website expansion, wellness, YA books, YALSA, Zipcast

Shaping Youth: Freecycling Kids Books Throughout December

December 4, 2010 by Amy Jussel 9 Comments

Dec. 4, 2010 Black Friday? Cyber Monday? Bah. Other than maybe beach towel joke gifts (silly kilt wraps, hula skirts for our wakeboarding tribe) they didn’t get much outta me this round, as I continue to purge more than splurge. So to continue this “simplify life” theme to FREECYCLE and gift myself some joy this season, I’m passing along a bounty of kids books to you, FREE … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: bargain hunting, Black Friday, book drops, CCFC Book Fairs, children's books, collective IQ, crowdsourcing, Cyber Monday, donate books, eco, eco moms, fiction, free, freebies, freecycle, freecycling, friends of the library, frugal finds, future of books, girls are not chicks, Girls Horse Club, green, horse books, kids books, library, literacy, meaningful gifts, media-literacy, no impact, old school meets new school, paperbacks, peace and social justice, prosocial books, reach and teach, readergirlz, reading, Reading is Fundamental, recycle, riding freedom, RIF, Scholastic, Send Felicity, Story Bird, Storybird, storytelling, Truce Teachers, Truce Toy Action Guide, YA, YALSA, young adult fiction

Refreshing Media Mashup: Using Library Cards for Freebie Fun!

June 4, 2010 by Amy Jussel 1 Comment

June 4, 2010 It’s hard enough to get kids thinking about ‘summer reading’ when kids are gearing up to break loose from school for fun in the sun, but this cool idea prompting families into libraries to check out freebie ‘staycations’ is brilliant. You know how local attractions sometimes offer ‘free admission days’ that turn into hordes of over-crowded frenzied folks … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: aquariums, books, Cal Academy of Science, Check out SF, children, engaging communities, family appreciation days, family outings, family pass, free admission, freebies, future of libraries, keeping libraries relevant, Kids, libraries, library card, local attractions, media-literacy, museums, Night at the Museum, online library, public venues, Read Kiddo Read, reading, SF Kids.org, SLJ, SmartyCard, staycation, summer reading, teen-librarian, YALSA, youth, zoo

Storybird Kids Online Book Community Hatches Creative Fledglings

September 10, 2009 by Amy Jussel 15 Comments

Update 11-19-2014: Storybird Studio (Q&A here) launches for educators today, as a "suite of easy-to-use creative, administrative, and social tools for writing, reading, and storytelling" adding to their already successful platform reaching over 300,000 global schools. Post forthcoming, if I can reach some teachers to interview and chat about the new features! Sounds … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 21st century learning, Animoto, artists, Blurb, character development, child authors, children, collaboration, collaborative learning, community, connecting people through stories, creative, creativity, custom books, Digital, digital play, Dream Village, e-books, Elf-Island, games, GoodQuests, illustrations, Kids, kids online community, knowledge sharing, language arts, learning, library, new media, online communities, participatory learning, play, publishing, self-publishing, SLJ, stories, story starters, Storybird, Storybirds, Storyboard, storyline, student stories, take turns, teens, visual arts, writers, YALSA