Advertising – Page 28

G-Force: Can Guinea Pigs Help Kids Get Active? Humana Hopes So!

June 12, 2009 by Amy Jussel 14 Comments

June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in their Disney dealings to promote the upcoming G-Force movie coming out next month as a Jerry Bruckheimer first in the 3D big screen. “OPS” is aimed at launching kids into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 3D animation, active kids, active lifestyle, Add new tag, CDC, COPPA, diabetes, Disney, Disneynature, EARTH, EIU, Environment, field day, fitness, G-Force, gadgets, game developers, gaming for good, get kids moving, gizmos, green, ground attack, Guinea pigs, Hg4H, HopeLab, Horsepower Challenge, humana, Humana Games for Health, HumanaGames, Jerry Bruckheimer, Kids health, NCLI Act, old school, online to offline, Operation Planet Savers, OPS, outdoor play, Playnormous, races, relays, secret agent, sedentary lifestyles, serious-games, spy games, spykids, training missions, Unplug Your Kids, Verb Yellowball, video games

Graduation: From What To What? Media Moments Of Expectation

June 10, 2009 by Amy Jussel 8 Comments

June 10, 2009 Yesterday my daughter ‘graduated’ from eighth grade, and I found myself marveling at the whole commencement falderal as being a bit surreal... It was lovely, in a 'life event' kind of way, but with a rented performing arts center stage, anxious kids wanting things to be 'perfect,' parents whooping and hollering and fist-pumping as junior walked across stage and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 15 actions to support 15 year olds, 8th grade, @15 initiative, @15.com, affluenza, age compression, Ashoka Youth Venture, Best Buy, Buy Buy Baby, Consuming kids, consumption, Don Tapscott, graduation, Grown Up Digital, hold the applause, KGOY, media influence, media portrayal, myth, myth busting, Packaging-Girlhood, parenting, parents behaving badly, philanthropy, reality, Secret Life, sparks, Teen Voice 2009, teens, what'd you get?, youth service, YPulse

Youth Advice Slinger With A Story to Tell: Josh Shipp

June 8, 2009 by Amy Jussel 15 Comments

June 8, 2009 One week ago today I watched Josh Shipp, a guy who self-defined as a high school class clown with hair that “looks like a chia pet” open the Ypulse Youth Marketing “Mashup” as keynote speaker. Josh Shipp is the kind of guy who charismatically creates a following like the Piped Piper, and ends up senior class president on a lark (he used the slogan “Shipp … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth Tagged With: acting out, advice, advocates, AspenSpin, Be bold, commencement address, dating tips, Dear Abbey, Dear Abby, digital generation, entertaining inspiring and empowering teens, foster care, Hey josh TV, Hey Josh!, Hey Josh.com, Josh Shipp, JumpShipp, Keynote Ypulse, kids identity, MediaSnackers podcast, motivational speakers, MTV, overcoming adversity, Paul Hawken, quit something you're bad at, Respect Rx, service learning, Shipp happens, square peg in a round hole, survivors, Tapestries-of-Hope, teens, tweens, youth, youth empowerment, youth pulse, youth voices, youth-marketing, YPulse, Ypulse-Mashup

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz

Film Screenings: ATB Tonight in Marin, Consuming Kids, June 4th!

May 28, 2009 by Amy Jussel Leave a Comment

May 28, 2009 Last night’s screening of America the Beautiful in S.F. at the Clay with director Darryl Roberts for Q&A yielded another 220 ardent ATB fans and helped support About-Face in the process! Tonight Darryl will wow ‘em in San Rafael to benefit Beyond Hunger, an eating disorder recovery org, so don’t miss it!! RSVP here (or just show up at the door!) I'll … [Read more...]